What’s the story behind the Vacation Rental Success Summit?
VRSS was initially intended to be a one-day seminar in Toronto that would attract our Ontario cottage country owners. We then found that the majority of attendees were coming from the US and around the world, and realized we’d tapped into a global need for quality learning and networking from a much wider audience. The first event in 2016 was a huge success and feedback was universally positive. We also had an overwhelming endorsement of the location and venue. It’s a dedicated learning space with amazing resources, food, and accommodation on site, and allows us to have exhibitor space as well. Airbnb is our primary sponsor with Canada Stays coming back for the second year at a Gold sponsorship level, and we have selected exhibitors to showcase some of the best vacation rental resources available. Our focus is on helping owners and small property managers maintain their independence while appreciating that the major listing sites will still be an important part of an overall marketing strategy. We think we have the balance right and know this event will continue to grow and take its place as the #1 independent event in North America.
Who is the event for?
Anyone who has a passion for the vacation rental industry from those who have not yet taken the leap into purchasing a property to seasoned veterans with anywhere from one to 100 + properties. We had one delegate last year who was reluctant to attend because he wasn’t a property owner. We persuaded him to come and are happy to report that 4 weeks after the event, he was a vacation rental owner, and a month later, was busy booking his high season. A year later, he will be at the Summit sharing what he learned in his first year of vacation rental success. There are three learning tracks; for independent owners; property managers, and a dedicated marketing track. Access to each track is open to all, but some presentations may be better suited to different delegates.
What will attendees get out of it?
Wow, where do I start? Here are some of the comments from last year:
- “It was like a fire-hose of information”
- “Everyone who wants to know more about the industry should be here”
- “Just the networking alone was worth the conference and traveling costs”
We expect attendees to go away with a wealth of new information, actionable steps they can get going on the moment they get back home, and a lot of new friends.
Who are the speakers?
Among our 26 presenters, we’ve amassed some of the best in the VR business. They come from across the spectrum of industry expertise from our keynote speakers including Matt Landau from the Vacation Rental Marketing Blog, and industry expert Eric Mason of the massively popular Linkedin group, Vacation Rental Professionals, and Aaron Zifkin, director of the America’s for Airbnb, to our incredibly accomplished session presenters such as Rental United’s own Vanessa de Souza Lage, Evelyn Badia from The Hosting Journey and Richard Vaughton from Rentivo.
We’ve asked all our presenters to make sure their content is chock full of actions that attendees can take that do not rely on purchasing their products or services. We’ve found that some speakers at other events offer tempting snippets of information, but withhold the good stuff for those who buy. In the spirit of the “Help Don’t Sell” philosophy, we want our delegates to learn big-time from each session without feeling they have been to a thinly disguised sales pitch.
Some juicy facts about the sessions you can share with us?
The full agenda is available on our website at vacationrentalsuccesssummit.com, however here’s a few tasters for you:
#Juicy Fact 1
Jessica Gillingham from Abode PR will be sharing her years of knowledge as a PR professional in the travel business and how that relates to vacation rentals. Things like how to connect with journalists; which social media platforms are the best for finding them, and how to create a media kit for your website.
#Juicy Fact 2
Martin Picard from Vreasy is talking about how to create the best experience for your guests, from offering concierge services, to simply sharing your local knowledge.
#Juicy Fact 3
Jessica Vozel from Guest Hook returns for a second year to help you transform your listing from a humdrum list of amenities to a complete journey experience that will transform them from idle lookers to enthusiastic bookers.
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Whether you are just interested in getting to know more about the business, are starting out with a single property, or running a property management company, there will be so much knowledge shared.