It can cost 5-10 times more to acquire a new customer than to retain an existing one. Adding to the mixture, 70% of people that stay in a vacation rental do not remember who they stayed with! So implementing loyalty programs is a crucial opportunity and here’s all you need to know to apply one.
In today’s competitive market, a strong Public Relations strategy could be the one asset that makes your vacation rental brand stand out. We asked the vacation rental PR pro, Jessica Gillingham about the impact of PR on rental businesses, how to approach journalists and which publications professional managers should focus on.
Looking for short-term rental events that won’t break the bank? We’ve put together a list of 5 short-term rental meetups and conferences happening this autumn in London and Barcelona that are all FREE to attend. Join industry peers and learn from the experts!
Have you noticed the increase in vacation rental mergers and acquisitions over the past year? The consolidation of property management and technology companies is underway, and it’s happening quickly. Check out these 7 recent deals that will transform our industry.