The more 5-star reviews you have, the more bookings you’re likely to get on Airbnb. Not only that – high review scores mean you can increase your ADR and earn more from every stay.
One way to get more excellent reviews is to improve your listing accuracy. An accurate listing means guests know exactly what to expect when they arrive, and they won’t be disappointed.
Here, you’ll find some tips on why and how to improve your listing accuracy.
For the complete guide to creating accurate Airbnb listings that earn you more bookings and 5-star reviews, download our PDF.
Great reviews make a massive difference to your occupancy and income.
Looking at statistics from our Rentals United Data Studio, we found that listings with higher Average Review Scores on Airbnb sold at a higher ADR, regardless of how many reviews the listings had.
We also learned that listings with higher Average Review Scores sold at a higher ADR, regardless of the number of bedrooms. So, with enough 5-star reviews, a 2-bedroom property could potentially charge more than a 3 or 4-bedroom property.
For larger properties, reviews had an even bigger impact on ADR.
There are plenty more reasons to focus on improving your vacation rental reviews:
There are many ways to improve guest reviews, from performing regular property maintenance to offering upsells, cross-sells, premium welcome packs and more.
But a straightforward approach to increasing your average guest rating is to ensure your listings are accurate.
If your listing isn’t accurate, guests might arrive at a property that looks different from the description and photos. Their stay begins on a bad note if the property is much smaller and not as well-equipped or comfortable as they were expecting, and it can be hard to win them over and earn a good review.
It’s no surprise that listing accuracy is one of Airbnb’s four Reliability Standards, along with cleanliness, communication and commitment. Airbnb recognises that if guests’ expectations aren’t met, they’ll feel deceived, which could damage guests’ trust in your brand (and Airbnb) and reduce your likelihood of future bookings.
So, how can you improve your listing accuracy? Here are some steps you can take to ensure your listings are as accurate as possible.
Want to learn how to write better, more accurate listings that result in more 5-star reviews? Download our complete step-by-step guide to improving your listing accuracy.