1) Use a Hellobar
Hellobar is a simple free tool that allows you to create opt-in forms for your website, by which you can collect e-mail contacts for your campaigns, capture leads, and increase your customers’ conversion rate. Hellobar is within everyone’s reach. You won’t need a developer or web designer.
We use hello bar at the bottom of this page! Check it out!
Use the provided templates and customize them as you please. Once you’ve done with the creative part, you can easily generate an HTML code and paste it into your website, or, if you are using WordPress, you can download a zero-configuration custom plug-in and go live in less than 5 minutes!
Focus on your short terms goals and decide which opt-in form is the best suited for your business needs:
– Promote a Sale/Discount: point visitors to your latest last-minute booking discount or upsell your guest experience activities
– Talk to your visitors: encourage mobile visitors to give you a buzz
– Grow your mailing list: convert one-time visitors in permanent connections
– Get Social media Likes: Get the maximum online exposure and increase your brand awareness
2) Early Stage Leads: Quizzes & Assessments
Of all the content techniques sought after by marketers to generate leads & gain awareness, are quizzes and assessments respectively. Why? Because they have the power to entertain while being useful, and if well executed can also go viral.
The process is very easy: ask users to answer a number of questions and depending on their answers provide with the solution for them. So for example:
Quiz Example: Which Paris quarter is for you?
Assessment Example: Test your knowledge of New York
By asking questions related to their travel preferences, you will learn about your customer and after asking for their email (*the number 1 goal of any marketer is to get people’s emails!*) present them with the one Paris apartment that is right for them!
Ideally a programmer and designer will help you code this – we created the Channelizer for under $400 and while being very useful for owners and property managers, it also brings us tons of leads, everyday, all day!
3) Later stage leads: Configurators
Configurators focus their impact on leads on the latest stage of their decision process or even on ones who have already been converted. A configurator is a tool that prepares travellers for their travel experience, facilitating your efforts as a host once you’ll receive the guest in your vacation home.
Fill in the configurator all the useful information customers would need to know while preparing their trip, whether they are recommendation on clothes to bring or tips to help them plan their itinerary (like transport links and nearby activities for example!).
Example: What do I need to bring to Buenos Aires?
4) Create downloadable ebooks
You’re probably familiar with eBooks and have subscribed to websites to read a few yourself. It’s easy and very effective to start doing this by yourself for your vacation rental website. All you need to do is create a glossy PDF (through Powerpoint for example) and make a form on your website to ask people to download it.
One idea our Marketing director for her own Sitges holiday home was to create a downloadable eBook of all the owners in Sitges that rent direct. Only quality leads would be generated as only travellers with an intent to book direct would download it.
The other benefit is that by creating something that other property owners in Sitges would benefit from, she insured that the book and form would be shared online by others and not only rely on her own marketing reach.
5) Rentals United optimised book direct pages
Don’t have a website yet? No worries. Rentals United latest release allows your guests to book with you direct using our optimised and mobile friendly “book now” pages.
At the bottom of these pages, we have added tools to help property managers to easily share their properties on social media, to maximize their online exposure and boost their direct bookings as much as possible. The service is still free of charge! Don’t miss the opportunity and sign up now on Rentals United!