Whether they’re predicting future trends in the industry or simply giving recommendation on the best practices for running your vacation rental business, these are the 7 Vacation Rental Industry Influencers you should follow for getting unique insights on what’s coming next.

Ben Edwards – VRMA

Ben Edwards - VRMA

As a respected and innovative industry leader, Ben Edwards has been positively affecting the vacation rental industry for over two decades.

His 20 years experience as a top-level manager of property management companies and resorts, combined with his financial and technology background, make Ben a true Visionary in the Vacation Rental Industry complex environment.

He is a transactions advisor and business consultant for the vacation rental sector at Weatherby Consulting and also the former Board President of VRMA, the largest professional trade association of the vacation rental property management and hospitality industry. See his complete professional profile.

His last bit of wisdom at VRMA National Conference 2017 in Orlando was: “We, as Vacation Rental Managers need to aggressively adopt new technologies”, meaning that only tech-enabled PMs, who keep up with the trends, will be successful in the future.

Matt Landau – VRMB

Matt is a celebrity in the Vacation Rental Industry. He’s the founder of the well-known Vacation Rental Marketing Blog, a cutting-edge resource in the vacation rental sector giving property managers the industry best practices and free tools to increase their bookings and improve their guests’ journeys.

His expertise derives from his own property management experience, being the owner of Los Cuatro Tulipanes in Panama, nominated “Mexico & Central America’s Leading New Hotel in 2012″ by the World Travel Awards and ranked a “Top 10 Traveler’s Choice B&B in Central America” by millions of travelers on Trip Advisor in 2012, 2013, and 2014.

He recently launched a podcast series called “Unlocked” about Property Managers’ real case studies and he is rumored to be producing his own digital series called “A sense of place” in which viewers meet unique destinations of the world through the eyes of professional vacation rental managers. Stay tuned!

Amy Hinote – VRM Intel

Amy Hinote is the founder and editor of VRM Intel, an online newspaper carrying out in-depth research and then supplying quality and up-to-date content of the ever-expanding Vacation Rental industry. Hinote has worked alongside property management companies, suppliers and intermediaries allowing her to obtain insider information.

VRM intel and Amy’s mission is to provide the most relevant and timely information to property managers with the aim of helping to grow their business. Her purpose is to help managers and suppliers to engage and feel free to comment on posts, submit press releases and share crucial information affecting the Vacation Rental Industry.

Eric Mason – Vacation Rental Professionals Forum

Leader, Problem Solver, Market Maker and Start-up mentor, Eric has held leadership positions throughout the hospitality industry for his entire life. One of his latest “child” was Rate-Coaster, one of the first dynamic pricing software for vacation rentals available on the market, that has been acquired in 2015 by Real Page, the multinational corporation owning Kigo, the vacation rental software.

Eric is the Founder and co-moderator of Vacation Rental Professionals, a LinkedIn group which, in less than 10 years, has become the industry largest professional forum. The group fosters open discussions to identify opportunity and challenges in the market and to share experiences between professionals. A must!

They’re about to launch their own version of an industry site outside of Linkedin. Keep watching!

Heather Bayer- Vacation Rental Formula

With 25 years rental management experience in the UK and Canada, Heather is a qualified consultant and marketer for the vacation rental industry. Together with his husband Mike, who used to run a rental cleaning company, they founded the Vacation Rental Formula in 2016, an online educational platform for vacation rental professionals.

Their unique background allows them to provide impressive top-quality content alongside their website, where property managers can get the best insights for both online marketing and ground services perspective for their properties.

Heather is well-known for, among other things:
The Cottage Blogger website
The Vacation Rental Success Podcast
Her Tweets on the Cottage Guru account

Heather also successfully organises a yearly 2 days conference, the Vacation Rental Summit Success 2018 that will be held in San Antonio 19-20 of May 2018.

Antonio Bortolotti – The Vacation Rental World Summit

Antonio Bortolotti - The Vacation Rental World Summit

Antonio is one of the most followed vacation rental industry influencers in Europe. His passion is to help other property owners like himself to get more bookings, to streamline their workflow and maximize their rental income.

In order to achieve this he publishes content online in his Vacation Rental Secrets, provides 1 to 1 consultancy through his Fully Booked Formula online training program and organises a yearly conference “the Vacation Rental World Summit” which is slowly but surely profiling itself as the N#1 conference for Vacation Rental Professionals in Europe.

If you didn’t attend we highly recommend that you purchase the recordings of the last Vacation Rental World Summit in Florence in Sept. 2017 – it was full of hands-on information by some of the best speakers in the industry including Alan Egan (The Vacation Soup), Thibault Masson (booking.com), Robin Clifford (Airbnb) and Richard Vaughton (Rentivo).

Vanessa de Souza Lage – Rentals United!

Vanessa de Souza Lage - Rentals United

Our very own Marketing Director is widely regarded as a vacation rental industry influencer. This year alone she spoke at 8 conferences!

Vanessa started off in the VR industry back in 2006 when she had a website with 8000 online bookable rentalsthis may seem like nothing today but it was a lot then! Since then she co-founded Rentals United – the most popular channel manager for vacation rentals today 🙂 – and created the VrTech Meetups where property managers and vacation rental tech companies meet afterwork to further innovation in the industry.

You already follow this blog we hope (if not leave your email below!) now leave your details on VrTech to be invited to her next free meetups (they’re worldwide) and meet Vanessa in person!


Did we miss out on a Vacation Rental Industry Influencer? Comment below!