We recently released our annual list of The World’s Top 50 Property Management Companies. It showcases the largest vacation rental property managers around the world, with exclusive insights on their inventory, growth strategies, funding and more. 

Now, we’d like to share with you some trends that we spotted while analysing the data we gathered.

The statistics show what the world’s largest property managers have in common and what strategies fuel their success.

Read on to find out more, and download the Top 50 list now!

Market share

The 50 property management companies on our list represent a total of 380,000 rentals. 

Interestingly, Awaze – formerly Wyndham’s vacation rental brand and the first company on our list – represents 110,000 rentals. That’s nearly 29% of the total.

The company leads by a large margin, managing more than double the number of rentals than the second-largest property manager on our list (OYO Vacation Homes with 54,000 units).

Looking more closely at the statistics, the top 3 companies manage over 56% (214,000 rentals) of the total number of rentals represented by all 50 companies.

This means that the market is fairly consolidated at the top of the list. However, it becomes more and more fragmented towards the bottom. 

Type of inventory 

As for the type of inventory, the statistics show that most of the top 50 companies (74%) focus primarily on leisure rentals – rural villas, chalets and cottages. 

What’s more, the top 10 companies on our list all have an inventory made up of mostly leisure rentals. 

Business longevity

It’s interesting to observe the relationship between how long a business has been operating and the number of rentals it manages.

Obviously, companies that have been in business for longer have an advantage simply because they’ve had more time to grow their inventory.

However, while 5 of the top 10 companies on our list are more than 30 years old, 4 were founded in the last 11 years. 

The youngest company in the top 10 is OYO Vacation Homes. Founded in 2017 and taking second place on our list, the company has grown at an incredible pace organically and through acquisitions. 

To learn more, download the Top 50 property managers!

Looking at the entire list of 50 companies, we can see that almost half – 44% – were founded in the 2010s. Plus, nearly 30% were founded in the last 5 years. 

This goes to show that the market is enormous, and there’s room for everyone. Even young companies have a fighting chance if they manage to scale quickly.

The oldest property management company on our list is Elliott Realty, founded in 1959 and headquartered in North Myrtle Beach, South Carolina. The youngest company is Altido, based in London and founded in 2019 through the merger of 4 independent property management companies.

Growth Strategies

The 50 companies on our list use different strategies to fuel their growth. Organic growth is the most common strategy, with 60% of companies choosing it as their main method.

At the same time, a combination of organic growth and acquisitions is also common, with 20% of companies opting for it.

A rare but successful strategy is growth by acquisitions only: 12% – 6 companies out of 50 – use it as their main growth strategy. 


There are considerable differences between how the world’s largest property managers finance their businesses. More than half (56%) are self-funded, meaning that they have sought funding from venture capital, private equity or business angels.

4% preferred not to disclose their funding status, and the remaining 40% are financed in a variety of ways. 24% are VC-backed, 8% are funded by private equity and 6% have corporate backing. One company, Pass the Keys, has raised money via a crowdfunding campaign.

This shows that there are numerous ways for property management companies to finance their growth. Download the Top 50 property managers list to learn more!

Location of company headquarters 

The headquarters of the world’s top 50 property management companies on our list are concentrated on two continents: the US and Europe. 

Europe leads the pack, with 30 companies – 60% of the top 50 – headquartered there. 

The UK stands out, with no less than 13 property management companies choosing it to set up their bases. That’s 26% of the world’s top 50 property managers and nearly half of those based in Europe! 

We’d like to give a special shoutout to Propr, the only property manager based outside of Europe and the US, in South Africa.

Ratio of male vs female CEOs

When it comes to gender equity in leadership, the vacation rental industry has a lot of room to grow. 

As it stands, only 3 of the 50 companies on our list have female CEOs. These are Holidaycottages.co.uk, Panhandle Getaways and Sandpiper Rentals. Notably, one of them (Holidaycottages.co.uk) is in the top 10, taking the 10th place on our list.

That’s a mere 6% of CEO roles held by women – which is slightly lower than the average across industries, considering that women hold 7.4% of the Fortune 500’s CEO roles.  

Want to make next year’s list?

Please fill in the application and we will get back to you in October 2021.