Andrew McConnell | CEO and co-founder at Rented.com
With background in law and worldwide management consulting, Andrew McConnell is a well-known vacation rental industry expert. He’s the CEO and co-founder of Rented.com, one of the world’s largest marketplaces that connects professional vacation rental managers with owners and properties.
“That’s What She Said” by Joanne Lipman
“I had the pleasure of hearing Joanne Lipman speak recently at a conference, and found her points and perspective insightful and timely.”, says Andrew. “As the leader of a company it is one thing to talk about gender equality. Acting on it, and making the necessary changes to my own behavior is quite another thing. I am early on in this journey, but think this will be a helpful guide as I progress.”
“Letters from a Stoic” by Seneca
“Every industry, but ours in particular, is defined by a series of highs and lows. Managing owner and guest expectations, dealing with third party partners, and adapting to almost impossible to foresee on the ground circumstances can drive you mad. In such an environment I have found the philosophy of the stoics to be incredibly helpful in keeping me grounded. Whether it is Marcus Aurelius, Epictetus, or Seneca, these ancient masters are vital companions.”
Heather Bayer | Co-Founder at VacationRentalFormula.com and Founder at Cottageblogger.com
With 25 years experience in rental management in the UK and Canada, Heather Bayer is the co-Founder at VacationRentalFormula.com, founder of the Cottageblogger.com and host of the Vacation Rental Success Podcast.
“Brilliant book that explains how the content on a website can be built around the questions that customers ask.” comments Heather. “If you ever get stuck on what to write about, just answer a client question and make the response a web page. Great for SEO and over time builds an information-rich resource for customers.”
“The Customer Service Revolution” by Richard M. Gummere
“The Customer Service Revolution by John DiJulius is a multi-time re-read for me. From rich guest profiling to delivering service that targets guests in a way that impacts them profoundly, the book is full of actionable tips and suggestions. I got this book at a VRMA conference after hearing the author give the opening Keynote and I’ve read it many times since.”
Vanessa de Souza Lage | Co-Founder at Rentals United, Founder at VrTech Events
Our own CMO, Vanessa de Souza Lage started off in the vacation rental industry in 2006 with a listing site that featured over 8000 properties. She is co-founder at Rentals United and creator of VrTech Events, afterwork meetups for property managers and vacation rental tech companies.
“The latest book by Yuval Noah Harari, author of the bestseller Sapiens which I read some years ago and made a lasting impression on me. It was all about how our imagination and the transmission of stories/myth are the reasons why we survived as a species. This new book looks at our future from artificial intelligence to overcoming death hence the title Home Deus means Human God. I can’t wait to have time to read it, ideally on a yacht with an icy Moscow Mule in my hand. *Dream on*”
“Actually I’ve been reading this book on and off for quite some time… only have a few chapters left… and every time I pick it up I get flooded with ideas. It’s without a doubt the best marketing book I’ve read to date (and I’ve read A LOT)! This lucky find came because I saw the author, Carla Johnson, speak at a B2B marketing event. She’s a true inspiration to me! If you’re looking to improve your marketing learn about content-driven experiences with this book.”
The 7 Habits of Highly Effective People” by Stephen R. Covey
“Motivation: I believe that the first step to happiness is learning. A teacher is always a student first! I read books on personal growth to enlight me with tips that do good to my soul and remind me what’s needed when you tend to forget how quality life is achieved for both you and those around you. It helps me stay on track and focus on my goals and my achievements! And being able to host a great Vacation Rental World Summit every year and ensure attendees have the best learning experience ever requires lots of self training for sure!”
“The number one mistake successful people do when they reach their goals is…not being willing to struggle again to reach the next level (Brendon Burchard)” At the same time they tend to start too many things at once and eventually plateau. Being productive means being structured and organized and at times when things get crazy, this book gives a great path to follow to reconnect with your drive and your why and move forward to… your best year ever.”
“I came across this book when I went to a conference called Vision that was aimed towards people working within the creative industries.”, says Jessica. “The idea of getting deeply immersed in an industry (like the short-term rental industry) is fascinating to me, and this book is all about digging deeper and examines the very narrow overlap between expertise and entrepreneurship. The book is essentially a passionate ‘Expertise Manifesto’ and sings the praises about keeping focused on a niche in order to bring true insight to your customers.”
“Sweetland” by Michael Crummey
“A ‘must read’! I got given this book as a gift for Christmas and it’s been on my bedside table ever since but this summer I’ll be reading it on my own vacation! This is a novel set in Newfoundland, Canada and is about a remote island community that is struggling. I worked for many years in Canadian tourism and was lucky enough to do some PR work in Newfoundland (I once took the BBC Holiday Show around the island in a motorhome!) and have loved the province ever since. If you haven’t been. Go! It’s a very special place.”
Tyann Marcink | Co-founder of VR Mastered and the Vacation Rental Boot Camp
Tyann Marcink is the leader in vacation rental photography, as well as property manager herself. She’s also the founder of VR Mastered and the Vacation Rental Boot Camp: workshops about vacation rental marketing, photography, video, operations and more.
“The 5 Languages of Appreciation in the Workplace” by Gary Chapman and Paul White
“Because a couple other books in this series by Gary Chapman, The 5 Love Languages and The 5 Languages of Apology, have been instrumental in helping me to build relationships with guests and clients, besides my family and friends, so when I saw this book, I ordered it without hesitation.” says Tyann.
“101 Conversation Starters for Families” by Gary Chapman and Ramon Presson
“We have a family road trip this summer, and I need help for different conversation ideas while we are driving and my brain is fried. 😀 “
Do you have a suggestion for our Summer Reading list? Send us your recommendations!