It’s that time of the year again, and we can’t help but get nostalgic. While 2020 was a difficult year in a lot of ways, the vacation rental industry has shown incredible resilience. And we believe that’s worth celebrating.

In 2020, our main goal with our content initiatives was to help property managers find ways to navigate the crisis and lay the foundations for a new, post-COVID-19 world

The topics we chose to cover on our blog reflect this intention: we talked a lot about tactics to recover lost revenue, strategies to build more resilient business models, and tips to stay connected with the vacation rental community online.

Now, as a way of celebrating the year behind us, we’d like to share with you our 10 most popular blog posts of 2020. We hope that you have found our content helpful and we have managed to make you feel like you’re not alone with your challenges. 

If you like, don’t hesitate to revisit these blog posts during the holidays. You may have missed some useful tips that you can implement in your business in the new year!

Enjoy reading, and we are looking forward to creating more educational and actionable content for you in 2021. 

1. The World’s Top 50 Vacation Rental Property Management Companies

Our round-up of the world’s top 50 PMs is not just the most popular blog post of the year, but our most-read blog post ever. It took hours of investigative work from our team, and we’re very pleased to have it at the top of this list! 

In the blog post, we list 50 of the world’s largest property managers, leading the way in vacation rental property management using state-of-the-art technology and sophisticated growth strategies. Find out how many rentals they manage, which markets they’re present in, what kind of service they provide, and much more.

We also created a free downloadable which contains extra information about the top 50 companies. Read more here and download the ebook here:

The World’s Top 50 Vacation Rental Property Management Companies

2. Vacation Rentals on Google: How to Get Listed and Bookable

Since Google started showing vacation rental listings alongside hotels in travel search results, it has become an important distribution channel for property managers. In fact, this year Google has consistently been a top-performing channel for our connected clients.

While currently there is no way to get listed directly on Google, property managers can start advertising their listings in search results by working with a Google partner software such as Rentals United. 

To help you understand how vacation rental listings on Google work and how you can be one of the first property managers to receive commission-free direct bookings from Google, we wrote a blog post and an ebook that answer all your questions regarding the topic.

Read more and download the free ebook here: 

Vacation Rentals on Google: How to Get Listed and Bookable

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3. Top-Performing Alternative Vacation Rental Sites So Far in 2020

For professional property managers, it’s essential to work with a variety of alternative vacation rental sites. By distributing your listings to targeted audiences, you can increase your visibility, which will ultimately lead to higher occupancy and revenue. 

It’s never been more important to drive bookings from a wide range of channels than now. The competition for post-COVID-19 bookings is getting fiercer by the day, and you want as many eyes on your listings as possible.

To help you expand your vacation rental marketing beyond the big OTAs, we’ve rounded up 7 top-performing alternative vacation rental sites that our clients have had success within this blog. 

Read more here:

Top-Performing Alternative Vacation Rental Sites 

4. The Rise of HomeToGo and Holidu: The Role of Metasearches During an Economic Downturn

Have you listed your properties on a vacation rental metasearch engine? If you haven’t, you could be missing out on valuable bookings. This year, metasearches have seen a surge in popularity as travellers search for the most cost-effective ways to travel.

In this blog post, we spoke to Holidu and HomeToGo to give us some first-hand insight on why metasearches are doing comparatively well these days, what booking trends they’re seeing, and how property managers can optimise their listings on metasearches. 

Read more here:

HomeToGo and Holidu: The Role of Metasearches 

5. Exclusive: OTA Cleaning Protocols Revealed (Expedia, Booking.com, Airbnb and Agoda)

Cleaning has been the top priority this year, and the expected standards of cleanliness have vastly heightened.

Thanks to our privileged position as preferred partners of four major OTAs, we’ve been able to get an insider look into the new health and cleaning guides put in place by Airbnb, Booking.com, Agoda and Expedia.

In this blog post, you’ll find a comparison of each OTA’s cleaning and safety initiatives. And, we also answer all your most commonly asked questions about the new cleaning standards such as: 


1. What are Booking.com, Agoda, Airbnb and Expedia doing to highlight cleanliness measures?

2. How can property managers display their cleaning policies in their Airbnb, Booking.com, Agoda and Expedia listings?

3. Are OTA’s making certain cleaning measures mandatory?

4. Do listings get filtered by cleaning policies?

5. How can adopting the new cleaning protocols help with attracting bookings?

Read more here:

OTA Cleaning Protocols: Expedia, Booking.com, Airbnb and Agoda

6. Top 10 Inclusive Vacation Rental Websites to Get Listed On

All travellers should have the opportunity to book safe and welcoming stays at short-term rentals – including those who belong to groups that have been historically underserved by the hospitality industry.

The good news is, there are numerous vacation rental listing sites out there solving the challenges that these groups face. They’ve made it their mission to provide stress-free experiences to different groups of travellers by putting inclusivity first. 

In this blog post, we detail 10 listing sites that are built on the values of diversity and inclusion. Discover how to get listed on them and start supporting inclusivity in the short-term rental world!

Read more here: 

Top 10 Inclusive Vacation Rental Websites to Get Listed On

7. How to Get More Last-Minute Bookings & the Best Channels to Get Listed On

Last-minute stays have always been popular among spontaneous travellers and cost-conscious guests looking for exclusive deals. 

But now that COVID-19 travel restrictions have made it impossible to plan ahead, most travellers wait as long as they can to book their accommodation. 

Our internal statistics show that last-minute bookings represent around 18% of the total reservations. In countries where restrictions are more stringent, we have seen an even bigger percentage increase.  

So how can you ride the wave and increase your occupancy with last-minute bookings?

Learn more here:

How to Get More Last-Minute Bookings and the Best Channels to Get Listed On

8. The Definitive List of Smart Locks and Keyless Entry Providers

This year, the rapid spread of the COVID-19 pandemic has accelerated the need to reduce the amount of in-person interactions. That’s why the popularity of self-check-in and smart lock solutions skyrocketed.

This blog post covers all the keyless entry providers for vacation rentals currently out there. All you need to do is compare their pricing and services, and pick the one that best suits your needs. 

Read more here:

The Definitive List of Smart Locks and Keyless Entry Providers

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9. How to Incorporate Mid-Term Bookings Into Your Short-Term Rental Strategy

As we all know, the pandemic led to a sudden increase in cancellations and an unprecedented drop in bookings. These challenges forced property managers around the world to consider options they would not have considered before.

One of these options is to open their rentals up to extended stays, incorporating mid-term rentals (from 30 nights to 6 months) into their strategies to boost occupancy.

In this blog post, we guide you on how to market your properties as mid-term rentals, how to adjust your pricing and which bookings sites to get listed on.

Read more here:

How to Incorporate Mid-Term Bookings Into Your Short-Term Rental Strategy

10. Sports Tourism and Vacation Rentals: How to Attract Sports Enthusiasts

The first instalment of our travel trend series started off with sports tourism and vacation rentals.

In this blog post, we covered vacation rental websites specialising in sports tourism. If you have rentals in sports destinations, why not take advantage of listing sites that cater specifically to sports lovers? It’s a great way to boost your vacation rental marketing and distribution efforts.

Want to find out more about sports tourism travel trend, why it’s interesting for vacation rental property managers and which niche websites you should get listed on? 

Read more here:

Sports Tourism and Vacation Rentals: How to Attract Sports Enthusiasts

Are you ready to build a tech-based distribution strategy? Discover how our enterprise-level Channel Manager can get you more bookings.