Are you looking to drive more bookings towards your rental properties? Perhaps you get a lot of interest but want to improve your conversion rate?
One thing is for sure – improving your Airbnb search ranking is key to getting more bookings and revenue for your vacation rentals.
The big question is; how can you improve your Airbnb search visibility and get your properties to appear on the first page? The answer is with Airbnb SEO – and in this article, we’ll show you how to do it.
Every successful vacation rental property manager knows the secret: flawless listing accuracy across all channels. This is why having a connection to premium Channel Managers like Rentals United API connection ensures your rates, availability, and property details sync instantly across major booking sites.
Even if you are still considering different channel managers, there are a few things to have in mind before stepping into new connections.
Let’s take a look at what you can do to optimize your listings on Airbnb with good old SEO techniques.
How do I increase my visibility on Airbnb?
To get more bookings on Airbnb, you need guests to find your listing—which means appearing on the first page of search results, not buried where no one looks
It’s important that you are increasing your visibility to the type of audience who want to book your property, and this is where Airbnb SEO can make a huge difference
Think about it like this: Airbnb’s search algorithm seeks to match guests’ searches with the perfect property for them. Since Airbnb earns profit on each booking, it’s in their interest to ensure that searchers find what they’re looking for quickly, and property managers are matched with suitable guests.
So, what can you do to improve your ranking?
How to rank higher on Airbnb?
Airbnb’s algorithm considers over 100 different factors when it comes to ranking your properties in search.
Some factors for ranking higher are out of your control. For example, having a property in a desirable location, being added to guests’ wishlists, and Airbnb’s personalization settings all affect your ranking.
There might not be much you can do about those, but don’t worry, because in this article we’ll explain plenty of tactics you can use to get your properties ranking higher.
Though the details of many of these are confidential, Airbnb has made some SEO ranking factors public. The good news is that many are within your control.
Optimize your new Airbnb listings
When you add a new listing to your Airbnb portfolio, you’ll get an immediate boost in search results.
This helps new hosts establish themselves in the market and maximize their chances of getting bookings, despite not having any ratings.
If you haven’t created your listings on Airbnb yet, now is your chance to take advantage of the new listing promotion of 20% discount on the first 3 bookings. You must review the guest before so that the promotion is still valid. To leave reviews you can easily set up Automated Reviews.
Learn more about the new listing promotion, here.
Property managers who are looking to partner with new owners and add new units to their portfolio should bear this factor in mind.
Whenever you list a new property on Airbnb, you can make the most of this early advantage by optimizing for other SEO ranking factors.
Increase your Airbnb rating with great reviews
Vacation rentals with lots of good reviews will show up much higher in search.
The best way to accumulate 5-star reviews is to give your guests an amazing time. Small details such as a warm reception, a welcome pack, an immaculately clean property, and a stress-free check-in can make a big difference to your guests’ experience.
It’s also good practice to leave reviews for all your guests. They won’t be able to read your review until they’ve submitted one, so it’s a good way to motivate them to review their stay. To leave reviews you can easily set up Automated Reviews.
If you find yourself with a handful of bad reviews, don’t panic. Learn from that feedback and use it to improve the experience for future trips.
Faster response rate equals more bookings
How you communicate with guests is important to Airbnb. They understand that it’s frustrating for guests who want to make a booking to wait a long time to hear back from the host.
When property managers are slow or unresponsive, guests could be more likely to browse a different site in the hope of getting their booking made faster. Therefore, it’s in Airbnb’s interest to promote hosts with a fast response time.
Respond quickly to all guest inquiries, and never take longer than 24 hours to respond. To give your properties the best chance of standing out, respond within the first hour.
Of course, responding to guest messages can be extremely time-consuming, so it’s a good idea to use vacation rental software to automate the process. For example, the Rentals United channel manager allows you to automate your guest messaging and centralize all your communications in a unified inbox.
Use dynamic pricing tools
This is an important Airbnb listing tip for 2025 – pricing really affects your Airbnb SEO – so ensure your pricing is competitive to get plenty of visibility and rank as high as possible.
Understandably, cost is a big decision factor for guests. Although Airbnb doesn’t necessarily prioritize the cheapest accommodation (that wouldn’t be great for their business model), they are more likely to rank properties that have a fair and competitive price higher in listings. Why? Because getting a fair or good deal on a stay tends to lead to better satisfaction rates, which results in positive reviews and more bookings.
When pricing your rentals, there are lots of factors to consider – local competitor prices, market trends, seasonality, and more. Pricing likely won’t be static all year, or even all season.
We strongly recommend using a dynamic pricing tool to help ensure you always have the best price to maximize both occupancy and profits.
Furthermore, offering promotions on Airbnb can also help to boost your search visibility since guests can filter for discounted stays. We’ll talk more about setting up promotions in the last section of this blog post.
Create the perfect pricing strategy for your listings with Rental United digital tools.
Rethink rejections
You may have reasons for setting your properties to “Request to Book”, and there’s no problem with that.
Just bear in mind, if you regularly reject guests who request to book, this could negatively impact your search ranking because it adds friction to the booking process.
Occasional rejections may be necessary. However, if you are overly picky about who can stay in your vacation rental, the high rejection rate could hurt your rankings.
Streamline your Airbnb listing with Instant Book
If you have Instant Book turned on, this can improve your Airbnb search visibility.
Airbnb likes when property managers use the Instant Booking feature because it makes for a very smooth guest experience and allows bookings to happen quickly.
Guests have the option to exclude properties with no Instant Book from their searches, so make sure you consider this before deciding to opt out.
Instant Book may not work for everyone, and you might be worried that you won’t have the chance to vet potential guests. If this is the case, you can add rules so that you only allow guests who’ve been recommended by other hosts to use Instant Booking.
Increase your click rate
A top Airbnb listing tip is to always boost engagement with your properties. Click rate means the number of people who click on your properties after viewing them in search.
In the long run, clicks equals conversions. Take great quality photos. If guests see beautiful pictures of your property, they’re likely to click to view more.
To improve your content’s quality (or clickability), either for your own business website or any other listing site, you can leverage SEO best practices to build an irresistible webpage that invites engagement.
Airbnb offers a complimentary photography service in some areas. If possible, you should take advantage of this. If it’s not available for you, invest in excellent photography and staging of your properties, including flattering shots of every room and any outside space.
Boost your booking rate
Booking rate is the percentage of people who book or request to book after having clicked on your property.
Just like click rate, having beautiful photos and a catchy headline will also improve your chances of getting a booking.
Another way to boost bookings for your Airbnb listing is to have a well-written description. This lets your guests know exactly what to expect, and clear communication is likely to improve your rankings.
Remember to keep it easily skimmable by using short paragraphs and clearly listing all the amenities and benefits of staying in the property.
Try Rentals United’s Quality Checker to run smart reports and optimize your listing content.
Optimize your stay length to get more bookings
Be aware; your minimum and maximum stay length settings can affect your rankings.
Think of your minimum and maximum stay settings as search filters that can make or break your visibility.
When guests search for a two-night stay and you require three nights minimum, your listing disappears completely from their results. The same happens when digital nomads search for month-long stays but you’ve capped your maximum at two weeks.
While your stay requirements should match your business goals, lowering your minimum and raising your maximum stay limits helps you appear in more searches and capture a wider range of bookings.
Besides boosting your rankings, increasing your maximum stay also helps to attract guests looking to book extended stays – like digital nomads or work-from-home guests.
The bonus? Consider using Airbnb’s length-of-stay pricing feature to offer competitive short-stay rates while commanding higher prices for longer bookings—this way, you’re visible to more guests while the platform’s algorithm works in your favor for both ranking and revenue.
How to improve your Airbnb conversion rate
Ranking high in search is only half the challenge.
Even if you make it to the first page of Airbnb’s search results, you still need guests who see your property to make bookings which drive revenue and help you maintain your high-ranking position.
Most of the Airbnb SEO tips we’ve discussed to improve your ranking will also help boost bookings – great photography, detailed listing descriptions, good reviews, pricing, and turning on Instant Book will all make your listing more attractive to guests.
Plus, you can aim for Superhost status. That way you’ll tick off many of the previously mentioned ranking factors, and also give guests a great reason to book your property.
One final important tactic for getting more bookings is to offer weekly and monthly discounts.
Setting up weekly and monthly discounts on Airbnb
If you want to offer discounts on longer stays, you can apply a promotion that offers potential Airbnb guests a discounted rate for reservations between 7-27 nights, or for stays longer than 28 days.
This incentivises longer stays, helping you achieve higher occupancy with lower guest turnover.
For example, if you offer a 10% discount, this will:
- Display as strikethrough pricing, highlighting the discount in search results (1) and on your listing page (2).
- Add a new line item to the pricing breakdown (3), highlighting the discount and encouraging more guests to book.
Are you ready to build a tech-based distribution strategy? Discover how our enterprise-level Channel Manager can get you more bookings.