How to get more bookings from your vacation rental website and grow your business with SEO

Why is SEO important?

Direct bookings are profitable, commission-free, and a great way to build long-term relationships with guests.

Publishing your website is the first step. But once your site is live, you need to attract plenty of traffic in order to increase your chances of getting booked, and one of the best ways to do this is through SEO.

SEO helps increase your bookings and revenue by making it easier for potential clients to discover your properties. 

Download our SEO Guide to supercharge your direct bookings with a watertight SEO strategy and start growing your revenue.

Download your SEO guide in ebook format

Why you need a direct booking website

Instead of relying entirely on third-party booking sites (which often take a large commission for each booking), direct bookings allow you to keep 100% of your profits.

Having your own website means guests can come straight to you to reserve a stay, and you’ll earn more for each booking. Guests who visit your site can view all your properties side by side and choose which one to book.

You’ll have more control over your business as you own all your content. As well as earning more from each booking, you can build long-term relationships with guests by collecting their details and communicating with them directly.

Build a professional vacation rental website in a matter of clicks with My Website. Upload all your listing content, add your branding, and start getting lucrative direct bookings. Get started with My Website!

Website SEO: the basics

You’re probably familiar with the term SEO (search engine optimisation), which is the process of making your website easier to find and access through search engines like Google. 

Just like you optimise your OTA listings to get more views and bookings, you need to optimise your website to increase your reach. 

There are many components to SEO, and specific tactics are always changing. However, the basic components of good SEO are:

  • Keywords —Using words and phrases relevant to your target audience (the people most likely to book your properties). Ranking for certain keywords means you’ll appear higher up in the search results and have a better chance of getting clicks.
  • Content quality — Search engines prioritise websites with original, well-written, accurate information. 
  • Website structure — Your website should be structured logically with an easy-to-navigate menu, and pages should have a fast loading speed.
  • On-page optimisation — Using relevant titles, descriptions and images can improve your search engine ranking.  
  • Off-page optimisation — When other websites link back to yours, this boosts your credibility and helps you rank higher.

To really increase your online visibility and attract more qualified traffic, you need an effective SEO strategy incorporating these components. A good SEO strategy will improve your search engine rankings. Appearing higher in search results exposes your properties to a broader audience actively seeking accommodations, ultimately driving more bookings.

Download our SEO Guide now to create your SEO strategy and start boosting your bookings!

Maximise your direct bookings with an SEO-friendly website

It’s time to take control of your business. Instead of relying solely on OTAs, create your own website to get more commission-free direct bookings where you can build strong relationships with guests. 

You don’t need to spend time and money designing your site from scratch. Use My Website to create a beautiful website in minutes using all your existing listing content. 

Once your website is published, use our SEO Guide to grow your bookings and revenue and get discovered by more travellers… 

If you’re ready to start getting lucrative direct bookings, build your website today!