Posts on VRBO

Direct bookings vs OTA: rethinking enterprise acquisition costs

Managing hundreds of vacation rental properties across multiple regions means your distribution strategy directly determines your profit margin. Yet most enterprise operators still evaluate direct bookings and OTAs by comparing commission rates alone, a calculation that misses most of the real costs on both sides.

Premier Host on Vrbo 2026 updates: A guide to the new property-first era

Vrbo’s 2026 updates fundamentally change the way property managers are evaluated—moving from account-level status to property-level performance. Each listing must now earn its own Premier Host badge based on booking rates, guest satisfaction, and low cancellations. Top-performing properties can compete for highly exclusive Top 1% visibility. To succeed, enterprises must optimize and manage every property on its own merits.