The luxury travel industry continues to grow in 2024, with guests booking longer, more expensive stays. This rising popularity has led to the appearance of new players, ready to cater to luxury guests.

As demand for luxury vacation rentals continues to soar, property managers need to be more strategic about their distribution than ever.

Below, we’ve curated a list of 19 luxury vacation rental websites that excel at marketing luxury properties. These channels understand the unique needs of both homeowners and guests in the luxury segment—as such, they have the potential to become your most trusted distribution partners, bringing you valuable bookings. And Rentals United can fast-track your application for most of them!

Top 19 Luxury Vacation Rental Channels

If you’re in the luxury space, here are 19 channels you should consider listing on in 2023.

1. Homes & Villas by Marriott International

Homes & Villas by Marriott International is a curated offering of vacation rentals by one of the world’s oldest hotel chains. It brings together Marriott International’s 92 years of hospitality experience and the local expertise of select property management companies.

They guarantee that their vacation homes are serviced at the same standard as Marriott hotel rooms. Properties listed on the website are rigorously vetted before being accepted into the program.

By listing your property on Homes & Villas by Marriott International, you can get access to discerning travellers including 133+ million Marriott Bonvoy travel loyalty programme members.

Rentals United was the first European channel manager to connect to Homes & Villas by Marriott International – with us, you can list your properties quickly and effortlessly.

Top destinations: N/A

2. Plumguide

Plum Guide is “the official selection of the world’s best vacation homes – the answer to ‘what home should I book?’”.

They may not be for everyone (they only accept the best homes at each price point), but if you have high-quality homes, they can help you grow your business by connecting you with discerning travellers who do not use mainstream OTAs to search for accommodation.

Thanks to their high standards, rigorous curation process, and discerning audience, occupancy and bookings from Plum Guide are incremental.

It’s not easy to get listed on Plum Guide – homes need to pass the 150-point Plum Test. But those that do get access to a new customer base and an increase in high-value bookings.

Rentals United can help you fast-track through the application process.

Top destinations: US, UK, France

3. Top Villas

Top Villas is a global leader in luxury villa rentals. With more than 4,000 luxury villas in over 50 popular travel destinations and 20 years of experience in the luxury villa rental market, Top Villas is known as one of the best villa rental agents in the world.

The listing site offers handpicked luxury vacation homes, townhouses, condos, and private properties in urban destinations and remote leisure locations. Its most popular destinations include Orlando, Miami, St Tropez, the Caribbean, Asia, and beyond.

Guests come to Top Villas for the best service and rates, and property managers for visibility and increased returns.

Top destinations: US, UK, Canada

4. TravelStaytion

TravelStaytion enables owners and managers to deliver exceptional travel experiences to their guests. Their portfolio is a curated collection of exquisite homes offered by a community of professional property owners and managers who share their high standards of hospitality and operate through the guidelines they set out.

Since 2012, they have been transforming the holiday rental journey by offering customisable programmes that support property owners and managers in delivering the very best guest experience. Using their expertise, they have developed a number of tools, protocols, and standards to assist in delivering first-class accommodation experiences.

With more than 90,000 properties in more than 700 destinations worldwide, TravelStaytion has established itself as a global authority in the industry. Their commitment to excellence shines through in every aspect of their operations, making them a trusted partner for property owners and managers seeking to elevate their offerings.

Top destinations: Italy, UK, USA, France, Greece, Spain

5. Smiling House

Smiling House boasts a network of luxury properties located in the most breathtaking destinations of the world.

From chalets, villas, mansions, and palatial castles, the brand’s property portfolio serves travellers looking for extraordinary experiences.

With just one click on Smiling House’s main booking website, affluent travellers can browse getaways in the snowy Alps of Switzerland or the white sands of Greece. As such, Smiling House is the only platform to match travellers with vacations that are led by ‘experience’ – and are immersed in unparalleled luxury.

Thanks to years of experience in the luxury property landscape, Smiling House has also established an innovative B2B division within the company. Here, property owners are invited to list their accommodations with Smiling House and connect to a community of luxury travellers, concierge companies, travel agents, and travel designers.

Top destinations: Switzerland, Greece, St Barts

6. Villafinder

Villa Finder is the market leader in luxury villa rentals in the Asia-Pacific region. Its portfolio consists of more than 2,000 handpicked villas in 14 countries.

The luxury vacation rental site’s top destinations include Bali, Phuket, Koh Samui, Sri Lanka, Mauritius, and Niseko, as well as European destinations like Italy and France.

Villa Finder stands out for its competitive prices and top-of-the-line concierge services. It helps property managers increase their profits through a seamless distribution solution.

Top destinations: Indonesia, Thailand, Spain

All our channel options in  Asia Pacific

7. Kid and Coe

Kid & Coe makes travel with children easy by combining luxury with kid-friendly amenities.

Kid & Coe handpicks every one of its 1,000+ rentals in over 50 destinations around the world. They work with carefully chosen partners who provide family-focused services, such as baby equipment rental and itineraries, to help families make the best of their stay.

Properties in the Kid & Coe Select programme are even visited and checked by the company’s team to guarantee their suitability for families traveling with kids.

For property managers, Kid & Coe offers a great chance to market to travelling families and expand their rentals’ visibility.

Top destinations: US, Italy, France

8. The Quintess Collection

Quintess Collection is a luxury destination club offering a curated collection of the world’s best ultra-luxury homes for guests don’t book through mainstream platforms.

The Quintess Collection offers over 200 luxurious properties in over 70 sought-after destinations. Each vacation rental is handpicked and vetted to ensure it meets the quality standards and overall value Quintess Collection members expect. 

The luxury vacation club’s clientele is wealthy individuals who earn more, spend more, and travel more than the average guest. The Quintess Collection provides them with personalised experiences, personal service, and attention to detail that’s second to none.

The Quintess Collection’s most-booked destinations include beach locations and mountain resorts as well as US and European cities, with an average daily rate of $4,000 USD.

Top destinations: US

Related: The Top 10 Inclusive Vacation Rental Sites to List Your Properties On

Related: The Top 5 Camping & Glamping Websites to List Your Outdoor Properties

9. Onefinestay

onefinestay is one of the leading luxury channels and was acquired by Accor (a french multinational hospitality company) in 2016. The channel is committed to building a truly curated hospitality experience for its guests across its 4,500 homes, villas, and chalets around the world.

Getting listed on onefinestay will give you access to a community of vetted, high-net-worth guests from the US, UK, and Europe, including 85 million Accor ALL loyalty members.

Exceptional service is the onefinestay’s speciality, meaning the selection process is vigorous. Each property must pass through a detailed personal inspection to ensure the best possible tailored experience for clients.

Top destinations: Caribbean, UK, Mexico, Los Angeles

10. Retreatmi

UK-based Retreatmi is a “healthy adventure hub” where guests can book wellness retreats and eco-friendly vacation rentals surrounded by stunning nature.

The innovative new platform is helping health-conscious travellers enjoy a wide range of wellness activities – from yoga, pilates, and meditation to hiking, cycling, and more. 

Guests can create their own customised wellness holidays by choosing their property, desired activities, dietary requirements, and desired mode of transport. 

Top destinations: Asia, UK

11. All Luxury Apartments

All Luxury Apartments is a family-owned business with over 20 years of experience in the travel industry. They provide a concierge service to help their guests book high-quality homes in prestigious and elegant destinations. 

They have strong relationships with their customer base, which includes high-profile and corporate travelers, VIPs, and Diplomats.

Guests can book the best vacation rentals for long and short-term stays in coveted locationa such as New York, LA, Paris, and London. All Luxury Apartments also provides travel guides, relocation guides, and online contact to help guests get a more local experience. 

Top destinations: UK, US, France

12. StayOne

StayOne is a luxury travel platform offering a hand-picked selection of the “top one percent” of vacation homes in the world.

High net-worth travellers use StayOne to book the finest homes in the world for once-in-a-lifetime, exclusive travel experiences. 

StayOne provides a high-touch, personalised service that includes vetting all guests in advance to give property managers and homeowners complete peace of mind. 

If you list on the channel your properties could be marketed through their newsletter and social media channels, or receive a mention in premium travel publications like Travel and Leisure, Conde Nast Traveller, and Luxury Travel Magazine.

Top destinations: Europe, Asia, Caribbean

13. Oliver’s Travels

Oliver’s Travels is a listing site that “does not do ordinary,” and their selection of luxury villas and extraordinary homes are quirky, stylish and bursting with character.

The company only lists the top 2% of vacation rentals after they’ve been reviewed by their team of experts.

What’s more, they are currently working with TreememberMe to help guests offset their carbon emissions by planting trees in their name. Get listed with them to reach discerning luxury travellers who value sustainability and responsible travel.

Top destinations: UK, France, Italy, and more

14. Villaway

Villaway offers a selection of luxury private villas that are professionally inspected and managed. 

Guests can arrange concierge services like personal meet and greets, property tours, airport pickup, home chefs and catering, and even private jet and yacht charters.

Property managers listing on Villaway can increase their income and offer guests once-in-a-lifetime luxury experiences.

Top destinations: Los Angeles, Palm Springs, Maui, Riviera Maya, Cabo, Tulum

15. HVN

From storybook cottages to seaside villas, HVN offers elevated private properties so guests can “find their haven” anywhere in the world.

The B2B channel is exclusively for trip designers and travel professionals, enabling them to create bespoke stays using a 360° TripDesign™ technology.

Top destinations: USA, Mexico, Caribbean

16. Luxury Escapes

Founded as a small start-up in Melbourne, Australia in 2013 by entrepreneur Adam Schwab, Luxury Escapes is now a premier destination for exclusive, handpicked getaways. The channel has over 7 million global members and is a fast-growing travel company.

In addition to vacation rentals, guests can book flights, hotels, tours, cruises, and more through the Luxury Escapes platform.

Top destinations: 

17. Blueground

Blueground targets the long-stay segment of the vacation rentals market, specifically guests looking for a temporary home in a new location for business, study, or leisure. The channel makes it simple for guests to book fully furnished luxury apartments and homes. Each property is designer-furnished and hand-picked for its superior style and elegance.

Top destinations: N/A

Major channels for luxury properties

The luxury travel market is growing fast, and major channels don’t want to miss out on the opportunity to boost revenue. Some of the highest value bookings made in 2023 were through major OTA’s, who have introduced Request to Book options so luxury property managers can list on popular platforms, gaining more visibility while retaining control of who books their place.

18. Vrbo

With Vrbo’s Request to Book feature you can now list your luxury properties on Vrbo, finding the right guests for your high end property.

Top destinations: US

19. Airbnb

List your luxe properties on Airbnb, ensuring a strong match between guests and your property with Request to Book.

Top destinations: US, France, China

You can enable Request to Book for these channels through your Rentals United channel manager.

Get luxury bookings with Rentals United

Want to attract more bookings from luxury travellers? Rentals United has the best collection of luxury channels on the market. Discover how to boost your bookings and income with our channel manager.

Book a demo to learn more about how Rentals United can help list your properties on luxury channels.