It’s prime booking season, the perfect time of year to lock in reservations for the spring and summer season. You’re probably already busy optimising your distribution and revenue management, but have you looked at your reviews yet? Vacation rental reviews help you get more visibility on OTAs and build trust with guests. And yet, most property managers don’t give reviews the attention they deserve. Here’s what you’re not doing with your reviews – and what you should be doing to boost your occupancy in 2022.