Luxury Escapes

The world’s best escapes, handpicked by experts

Luxury Escapes believe everyone should travel in style. That’s why they offer the world’s most amazing travel experiences, at great prices.

The premier destination for exclusive, handpicked getaways, Luxury Escapes boasts over 7 million global members, standing out as one of the world's fastest-growing travel companies.

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Service Features

  • Strong market for families, business travellers, groups, friends
  • Steady bookings year round
  • Savvy marketing
  • Impeccable service

Key Info

Category Vacation Rental Site
Service Release Date 2013
Headquarter Location Melbourne, Australia
Minimum properties required 1
Website Visit now
Commission Agreed individually, typically about 15%
Onboarding Time 1 - 2 days

How it Works

  1. Upload your properties to Rentals United. Add them manually or via PMS/API sync. Go to Services and add Luxury Escapes.
  2. Follow the Checklist with detailed instructions and Activate Connection. Luxury Escapes will review your content and reach out to you if necessary
  3. Once synced, your rates, calendars, bookings and cancellations will update automatically
  4. Start receiving bookings!

The Origins of Luxury Escapes

Award-winning entrepreneur Adam Schwab founded Luxury Escapes in Melbourne, Australia in 2013. Luxury Escapes began as a small start-up with a mission to make luxury travel more accessible. Schwab still serves as the company’s CEO today.  After only a few years, Luxury Escapes has already gathered over 7 million global members.

The Luxury Escapes Difference

Luxury Escapes sources and markets luxury travel at unbeatable prices. Luxury Escapes does not simply list hotels and resorts for customers to browse and book. Instead, the company’s travel experts handpick each property and negotiate exclusive rates and value-added perks. The limited-time packages often include complimentary airport transfers, spa treatments, dining credits, and more.

Each Luxury Escapes offer is only available for a two-week window on an individual basis to create a sense of urgency and capitalize on the “fear of missing out.” During this period, the company dedicates full marketing efforts to showcasing compelling content and storytelling about specific hotel or resort experiences.

The Power of Content and Personalization

Content and social media have become core acquisition channels for Luxury Escapes, connecting the brand with customers and turning browsers into bookers. The company sends videographers to every partner property to capture immersive visuals and storytelling.

Luxury Escapes’ content is distributed across multiple channels, including a popular Facebook Live series. The series provides in-depth previews of the latest offers and answers questions from the audience in real time.

Luxury Escapes has also invested heavily in personalization technology to ensure each customer has a tailored, relevant experience. Powered by Salesforce’s Marketing Cloud, the site dynamically adjusts the platform’s content and deal promotions based on an individual’s browsing behavior and preferences.

Jason Shugg, Chief Customer Officer, says that the website used to refresh for the customers every day, and started to surface deals higher up the order or different sorts of deals as the team learned more about customer behavior. He notes that Luxury Escapes now gives every person the same order of deals.

Website personalization has resulted in improved customer engagement and a 20% increase in revenue for Luxury Escapes. Personalization extends beyond the website, too, with targeted email campaigns and customized sales and service interactions based on previous bookings and interests.

Global Growth and the Future of Travel

Luxury Escapes is originally from Australia but now has offices in Singapore, India, New Zealand, the United States, and the United Kingdom. Plus, the company plans for a lucrative Asia market, envisioning Luxury Escapes Asia getting bigger than Luxury Escapes Australia.

Luxury Escapes continues to evolve product offerings beyond hotel packages by offering vacation rentals, tours, cruises, car rentals, flights, and bespoke “Ultra Luxe” experiences.

Luxury Escapes pioneers “TripPlan,” allowing customers to build and modify itineraries dynamically before and during travels.

The company has opened a physical “Luxury Travel Superstore” in Melbourne as well. The upscale retail space allows customers to discuss travel plans with expert consultants while enjoying amenities—blending digital convenience with high-touch personal service.

Frequently Asked Questions

What is the Luxury Escapes business model?

Luxury Escapes negotiates exclusive packages and rates directly with luxury hotels and rentals, resorts, and travel providers worldwide. The platform’s limited-time offers are then marketed to millions of members, allowing them to book high-end travel experiences at significantly lower prices.

How is Luxury Escapes different from typical online travel sites?

Luxury Escapes curates and packages complete luxury experiences individually, including perks, like airport transfers, spa treatments, and dining credits. Each offer is exclusively marketed for two weeks to create a sense of urgency and scarcity.

What role do content and storytelling play in the Luxury Escapes model?

The company produces immersive videos, photos, and written content to showcase each travel package in rich detail, inspire customers, and build trust in the brand. Content channels like social media have become core acquisition and engagement platforms for Luxury Escapes.

How does Luxury Escapes personalize a website experience?

Luxury Escapes leverages technology like Salesforce’s Marketing Cloud and dynamic content personalization to ensure a tailored, relevant experience when customers visit the website or receive communications. Personalization involves surfacing the most appealing deals and content based on an individual’s browsing behavior and preferences.