Vacation Rental Copywriting: 6 Secrets by Guest Hook

What tone should you use when writing Vacation Rental descriptions? Should you change your copy depending on the listing site? We asked Guest Hook, a company specialised in professional copywriting and content marketing for vacation rentals, to share their best tips on Vacation Rental copywriting!

  1. What tone should you use when writing VR descriptions?
  2. Should you change your copy depending on the listing site?
  3. Can you share a list of adjectives that are good to use?
  4. Can you give us some tips on the perfect intro?
  5. In what order should you write about your property? What rooms first?
  6. Do you have stats on how professional copywriting makes a difference in bookings?
  7. How does Guest Hook help vacation rental owners/managers with content writing? What are your services?

1. What tone should you use when writing VR descriptions?

The tone you adopt in your descriptions should be a reflection of your brand and audience. Before you begin writing, we recommend considering your key message, your target guest, and three characteristics that define your company. The owner of a cabin in the woods may want to adopt a voice that’s full of energy, adventurous, and approachable. But a high-end penthouse would be better suited to use a tone that’s sophisticated, professional, and luxury-minded. One exercise we find helpful is to write a few quick dos and don’ts in order to more clearly establish what your brand voice sounds like. “Enter our home and enjoy a great view” isn’t the best way to introduce a breezy beachfront bungalow. “Shake off the sand, step inside, and watch the tide roll in from picture windows” is much better.

2. Should you change your copy depending on the listing site?

Different OTAs have different formats—Airbnb’s is different from HomeAway’s, for example—and your copy should be adjusted accordingly. If you have your own website, you have total flexibility to determine the format, and we recommend customizing it with unique sections to best appeal to your guests. But as far as overhauling your listing description for each site, it’s not totally necessary—but it can sometimes yield results. For example, if you find that a majority of your HomeAway bookings are coming from families while most of your Airbnb bookings are coming from couples or friends, you may consider adjusting your listings on each to better target those specific demographics.

3. Can you share a list of adjectives that are good to use?

Words like oceanfront, mountain-view, wooded, or skyline-view cut to the chase and effectively set the scene for your guests. We recommend being just as specific when describing your interior. Terms like contemporary and rustic work well, but super particular terms like beach chic or mid-century modern are even better.

One of the biggest mistakes we see owners and property managers make is using superlative terms like best, great, and awesome. “Show, don’t tell” is a landmark rule for writing, and it definitely applies to your listing descriptions. Instead of calling your rental awesome and expecting guests to take your word for it, show them what makes it awesome—whether it’s the views, amenities, floor plan, or something else.

Most important tips by Guest Hook ⤵

7. How does Guest Hook help vacation rental owners/managers with content writing? What are your services?

At Guest Hook, we help vacation rental businesses of all scales and sizes. We’ve worked on listing descriptions for owners and strategized with property managers to create content marketing plans. We’ve crafted email templates, written blog posts and website copy, and created guest personas for more targeted marketing. To find out how we can help you drive guests towards booking with pro copy and content, please feel free to check out our offerings.

About Guesthook

Guest Hook is the web’s first vacation rental copywriting agency. Using the rights words, we help you drive more potential guests towards booking. We offer a full range of services including writing for listing descriptions and web copy, as well as content marketing.

 

Do you have any content writing tips of your own? Comment below!



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1 Comment
  1. Giacomo Fadelli 1 year ago

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