MakeMyTrip

MakeMyTrip’s Inception: Deep Kalra’s Vision

The story of MakeMyTrip began with Deep Kalra, an alumnus of IIM Ahmedabad. With banking and corporate sector experience, Kalra envisioned the internet simplifying the travel booking process for Indians.

Deep Kalra, and co-founders Keyur Joshi, Rajesh Magow, and Sachin Bhatia launched MakeMyTrip in 2000.

MakeMyTrip’s Growth and Expansion

MakeMyTrip’s seamless and personalized travel experience, user-friendly website, and mobile app enable customers to search, compare, and book flights, hotels and vacation rentals, holiday packages, and other travel services easily.

MakeMyTrip expanded the platform’s offerings and geographic reach by establishing offices in various countries, including the United States, United Arab Emirates, Thailand, and Malaysia.

In 2016, MakeMyTrip acquired ibibo Group, a significant player in the Indian online travel market. The company’s strategic partnerships with airlines, hotels, and other travel providers have enhanced customers’ travel experiences.

Key Services and Offerings

1. Airline Ticketing: MakeMyTrip provides access to over 600 airlines, allowing customers to book domestic and international flights hassle-free.
2. Hotel and Vacation Rental Booking: MakeMyTrip has a vast inventory of hotels across various categories, from budget to luxury.
3. Holiday Packages: MakeMyTrip offers pre-designed holiday packages for domestic and international destinations. Customers are allowed to customize itineraries through the platform too.
4. Bus Booking: Recognizing the importance of inter-city travel in India, MakeMyTrip collaborates with numerous bus operators across the country to deliver a robust bus booking service.
5. Other Services: MakeMyTrip provides car rentals, train tickets, travel insurance, and visa services.

Innovative Business Model and Revenue Streams

MakeMyTrip’s business-to-consumer (B2C) model, directly connecting with and serving individual travelers, helps the company thrive.

1. Commissions on Airline Tickets: MakeMyTrip earns commissions on the sale of airline tickets, which accounts for approximately 35% of the company’s total revenue.
2. Hotel and Vacation Rental Bookings and Holiday Packages: The company generates around 50% of MakeMyTrip’s revenue from hotel bookings and holiday package sales.
3. Bus Ticketing and Other Services: MakeMyTrip’s bus ticketing, car rentals, and other ancillary services contribute around 10%-15% to overall revenue.
4. Advertisements and Partnerships: The company generates revenue through advertising and marketing partnerships with various travel providers and brands.

Unique Selling Propositions

1. Customer-Centric Approach: MakeMyTrip understands customer preferences and provides personalized recommendations through data analytics and machine learning.
2. Omnichannel Presence: With a robust online presence, mobile app, and offline franchise stores, MakeMyTrip ensures accessibility and convenience for customers across various touchpoints.
3. Continuous Innovation: The company constantly introduces new features and services, such as chatbots, voice-based booking, and integration with other travel-related services.
4. Strategic Partnerships and Acquisitions: MakeMyTrip partners with various airlines, hotels, and other travel providers, as well as acquired companies like ibibo and Goibibo.