You think of yourself as a pro, we think of you as a pro, but do your customers think of you as a pro? A great welcome pack contributes giving YOU the recognition you deserve and not just because of the quality of your rentals. Of course, you already have a welcome pack, and it’s pretty good: it has house rules, a copy of all the appliances’ instructions, the wifi password, emergency numbers, a metro map, flyers on popular attractions… Yes, but no, that won’t get you remembered for good customer service. So here are some juicy welcome pack ideas for those vacation rental pros that like returning customers and great reviews.
PRINTED WELCOME PACK IDEAS
The check-in person has pointed out this beautiful looking welcome pack on the kitchen table. As she leaves, your guests gravitate to it while trying out the sofa. Their expectations are low so imagine their surprise when they find it’s as glossy as a mag and as useful as trip advisor! This is not hard to achieve with big pictures and themed up lists of things to do.
Given all the nationalities that visit you, and the different budgets people have (‘cause you’re yield managing your vacation rental right?), given the families, the friends, the lovers… there should be a list of things to do for everyone. So how creative are you with your lists? Here are some ideas to make your guests think:
“YIHAAA! With a welcome pack like this one who needs TripAdvisor?!”
A BYCICLE MADE FOR TWO
Ideas for romantic couples! where to have a candle lights dinner? which are the best spas?
|SAY NO TO TOURIST MENUS
where to eat tapas and drink sangria in Barcelona without getting ripped off?
I REFUSE TO QUEUE
best ways to get into museums without queuing? what’s the best way to book tickets? cheapest days?
|SMALL AND TINY TRAVELLERS
fun activities for small children, babysitting numbers, children friendly restaurants…
IT’S BETTER THAN YOUTUBE
get your teenagers to forget their phones! 3d interactive tours, local concerts booking office, renting bikes…
|I DIG ART
Hidden cultural treasures, list of the smaller museums, where are the galleries in your city?
I’M VEGGIE & SO IS MY WIFE
list of vegetarian restaurants, best markets…
STAYING IN TONIGHT
list of delivery services
SOUVENIRS WITHOUT THE PRICE TAG
Where to get Barca shirts or Jamon Serrano well priced?
|….Any more list ideas? Comment below!!|
Unless you plan to print many copies of your welcome pack, you need a nice idea to bridge the printed content to digital content… So how about the very unsexy but massively useful QR code. Through this free QR code generator for example, you can enter the address of the restaurant/attraction et voila! Your QR code is generated. Now you just have to stick it in your welcome pack where the guest can scan it and save the address on his/her phone. No more “oh shoot what was that great restaurant called in the welcome pack?”.
Another alternative is to use Touch Stay that promises to turn your PDFs and other materials into a beautiful digital pack. So without further ado, let’s look at:
DIGITAL WELCOME PACK IDEAS
Have you considered making an app for your rental? Did you consider it long enough or did you drop that idea pretty quickly? 🙂 Having said if you own a building with apartments, an app could be a good investment. If you have the patience there are plenty of do-it-yourself-app-builders these days worth looking into. Or maybe you’re planning to put all the great lists above onto a website… a rather time consuming duplication.
We thought of a simpler and very fancy alternative of sharing great local tips its with your guests, plus it gives you opportunities to be found on social networks: Pinterest boards!
So why not every time you come across a place you like, bookmark it in your board. It stays interactive and easy to update. You could create boards on the immediate vicinity or per area of your city… You could compile a board with local recipes, the best markets, the best coffee shops, or the names of the lists we suggest above… The welcome pack ideas on pinterest are endless. Print a few screenshots out and place them in the rental to encourage people to check your boards.
Allergic to Pinterest or social networks in general? There’s a company called Sydewalk that allows you to the above without the social-network-stigma attached to it.
so what are you going for? Printed or digital? Let’s discuss below!