Whether you manage 2 or 100 vacation rentals, a consistent brand experience across your properties, and from the enquiry to the check-out, is one way to increase referrals and repeat visitors. As our industry matures so must our standards, and branding is part of us growing up. It all starts with designing a logo that communicates what people really enjoy about our rentals and we have some tips on how to create one without breaking the bank. Yet we’re not going to leave it at that because a brand is not just a logo, so read on for practical tips on how to brand your vacation rental business.