Specialised Channel Manager for HomeToGo
The Power of a booking channel with the control of a direct booking
HomeToGo is an independent vacation rental metasearch engine that allows you to quickly and easily search and compare listings from over 11 million offers in over 200 countries. HomeToGo offers the world’s largest range of vacation rentals and provides a sleek, user-friendly interface for consumers to discover a large choice of accommodations Get connected!
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Benefits of connecting to HomeToGo via Rentals United
1.
Automatic Upload
Complete sync to add new properties effortlessly
2.
Automatic Update
Sync rates, availability, photos, amenities & property information
3.
Advanced Options
2-Way connection, Markup and more
Service Features
- HomeToGo works with Price per night, Price per guest and Length of stay pricing
- HomeToGo accepts Multi-Unit inventory
- HomeToGo works with instant bookings
- Access to 10+ localized payment methods
- Tailored cancellation policies to stay in control of your bookings
- For property managers with +10 properties, the channel is the merchant of record
- If you manage less than 10 properties, it's your responsibility to charge the client and collect the money (Connection Guide is provided below)
Key Info
| Category | Metasearch |
| Service Release Date | 2014 |
| Headquarter Location | Berlin, DE |
| N of Rentals United properties connected | 9000 |
| Minimum properties required | 1 |
| Website | Visit now |
| Commission | You will pay 14% commission on each booking. For the clients that are not in the US and also don't use HomeToGo Payment, the commission will be 15% |
| What is synced | Rates, Availability, Bookings, Photos, Property Info |
| Onboarding time | 7 days |
| Minimum requirements | Minimum Content Quality required. Contact us for more info |
How the Channel Manager for HomeToGo works:
- Upload your properties to Rentals United. Add them manually or via PMS/API sync. Go to Services and add HomeToGo
- Follow the Checklist with detailed instructions. Create an account and sign your agreement with Hometogo
- Activate Connection. Your properties will be uploaded via API by Rentals United
- Your rates, calendars and property info, including photos and amenities, will update automatically
- More here: Connection Guide.
HomeToGo: Humble Origins and Early Growth
Wolfgang Heigl and Patrick Andrae, two entrepreneurs with extensive experience in the travel industry, co-founded HomeToGo in 2014. Heigl and Andrae identified an opportunity to improve the fragmented and confusing vacation rental market by creating a convenient search platform that aggregates, compares, and facilitates bookings from various providers worldwide.
The co-founders’ combined expertise in online commerce, technical know-how, and travel market knowledge secured funding quickly and expedited the platform’s launch in Germany. By 2016, HomeToGo had successfully expanded to 9 European markets and the US, integrating over 250 inventory partners from 200 countries.
The company’s focus on user experience and strategic brand-building efforts, such as the successful marketing campaign featuring Chris North (Mr. Big from Sex and the City), propelled HomeToGo’s rapid growth. By the end of 2017, HomeToGo had sent 20 million monthly visitors to partner websites, earning the platform the prestigious Gründerszene Growth Award.
Pivoting to an Online Travel Agency Model
As HomeToGo’s growth continued through 2018 and 2019, the company faced a plateau with the company’s original monetization model that relied on cost-per-click and cost-per-lead profits. Recognizing the need to adapt, HomeToGo transitioned to a direct booking model, similar to platforms like Booking.com and Vrbo.
HomeToGo’s strategic shift garnered more profits and customer information. By 2019, 76% of the company’s revenue in the DACH region came from on-site bookings, and the global volume of on-site bookings increased by 280% between 2019 and 2022, generating €16.3 million in revenue.
Achieving Continued Success
HomeToGo achieved a significant milestone in 2021 with a successful IPO valued at over €1 billion, marking a new chapter of growth for the business. HomeToGo’s performance soared as pandemic restrictions were lifted and “revenge travel” became a trend. HomeToGo’s IFRS 15 revenues grew by €39.2 million per quarter in 2022, representing a surge of 302.6% in year-over-3-year growth.
Behind Hometogo’s Success
- Leverage Proprietary Data for Unique Storytelling: HomeToGo’s data-driven content and reports have earned the company significant media coverage and organic social media engagement, demonstrating the power of turning proprietary data into compelling brand narratives.
- Test Different User Acquisition Channels: HomeToGo’s strategic balance of investing in brand-building channels like TV ads and cost-effective digital marketing channels such as SEO helped the company achieve early traction and sustained growth.
- Align Product and Brand: The strong alignment between HomeToGo’s underlying technology, target audience’s needs, and focus on brand-building led to a high user return rate and sustainable growth.
Frequently Asked Questions (FAQ)
How does HomeToGo generate revenue?
HomeToGo generates revenue through commissions from confirmed bookings made through the platform.
What is HomeToGo’s business model?
HomeToGo is an online marketplace that aggregates and compares vacation rental listings from various providers worldwide, allowing users to search, compare, and book properties directly on the platform.
What makes HomeToGo’s property search different from competitors?
HomeToGo does not allow suppliers to bid for top listing positions or rank properties solely by price, aiming to provide more relevant and unbiased results based on user preferences and property characteristics.