Knowing how properties perform in your local market is an essential pillar of vacation rental revenue management.
Analysing market data and combining it with your own booking performance metrics is the best way to improve your revenue management and distribution strategies.
That’s why we’ve created a series of fact sheets that contain all the insights you need, based on exclusive data from Rentals United Data Studio, our proprietary revenue success software.
By downloading our country fact sheets, you’ll get access to the following data broken down by destination and property type:
- ADR (Average Daily Rate)
- LOS (Length of Stay)
- Booking window
- Cancellation rate
- Cancellation window
- Top-performing channels
To give you a taste, here are some highlights from our APAC country reports:
Vacation rental performance in New Zealand
Our analysis covered three major destinations in New Zealand: Auckland, Christchurch and New Plymouth. The reservations we analysed were made between April 1st and June 30th, 2022.
Key insights:
Auckland
- Auckland properties got almost 50% of their reservations in the 15-30-day booking window and 33% in the 31-45-day window.
- ADRs fluctuated between $291 and $496 and were at their highest 31-45 days out.
- Property managers may not need to drop their rates until 15 days out when the most popular booking window closes.
Christchurch
- Compared to Auckland, Christchurch appears to be more of a last-minute destination. 64% of bookings were made within a week of arrival and 25% within 48 hours of check-in.
- ADRs were more steady than in Auckland, ranging between $176 and $287.
- There may be an opportunity to sell unsold units at a fairly high ADR as late as 2 days before check-in.
New Plymouth
- Most reservations (82%) were made in the 0-45-day booking window, with ADRs ranging between $233 and $303.
- Property managers should consider keeping their rates higher in the 1.5-month period before check-in since this is the most popular booking window in the destination.
- ADRs were higher further out (up to $420 in the 91-180-day window) so there may be an opportunity to capture a handful of high-value early-bird bookings.
For more insights – including the top-performing channels in each destination – get your copy of our Q3 fact sheets now.
Vacation rental performance in Thailand
Our analysis covered three major destinations in Thailand: Phuket, Koh Samui and Hua Hin. The reservations we analysed were made between April 1st and June 30th, 2022.
Key insights:
Phuket
- Most reservations (88%) were made within the 0-45-day booking window. 37% were made within a week of arrival.
- Cancellation rates were fairly high (as high as 49% for 3-4-bedroom properties). However, most cancellations happened early on, leaving time for resale.
- There was enough demand 8-30 days out to justify keeping nightly rates high in that booking window.
Koh Samui
- While most reservations were made in the 15-45-day booking window, there was a lot of demand 181-270 days out for the Christmas season.
- As a result, in this destination, property managers should focus on building a strong base with high-value, early-bird bookings and driving ADR 15-45 days out.
Hua Hin
- This region had a very low cancellation rate (0% for smaller units of 2 to 3 bedrooms and 10% for larger units of 4-6 bedrooms).
- Most bookings were made just 48 hours before arrival, making this a primarily last-minute destination.
For more insights – including the top-performing channels in each destination – get your copy of our Q3 fact sheets now.
Vacation rental performance in Bali
Our analysis covered a number of beach towns in South Bali: Kuta, North Kuta, Seminyak, Kerobokan Kelod, Mengwi, Canggu, Legian, Pererenan and Jimbaran. The reservations we analysed were made between April 1st and June 30th, 2022.
Key insights:
South Bali beach towns
- The ADR was $145 for 1-2-bedrooms, $307 for 3-4 bedrooms and $542 for 5-8 bedrooms.
- 3-4 bedrooms had the lowest cancellation rate (18%) and 1-2 bedrooms had the highest (46%).
- The peak booking windows were 0-2 days and 15-30-days for 1-2 bedrooms and 15+ days for both 3-4 and 5-8-bedrooms.
- Depending on the property type, property managers may need to start gradually lowering their rates once the 15-day booking window closes and offer last-minute discounts to fill gaps in their calendars.
For more insights – including the top-performing channels in each destination – get your copy of our Q3 fact sheets now.
Need insights into a different market? We can help!
Our goal at Rentals United is to help our clients improve their distribution and revenue management strategies to achieve their revenue goals.
We’re not just a channel manager but a partner to advise you on strategy according to your business needs.
Thanks to our proprietary revenue success software, we can provide you with all the data and tools you need to get actionable insights into your market and your portfolio’s performance, no matter where you are in the world. Let us show you how!
