Specialised Channel Manager for Rakuten STAY, Inc.

Rakuten STAY, Inc. the biggest OTA in Asia

Rakuten STAY, Inc. is one of the largest vacation rental sites and leading online marketplaces in Japan, with a membership of more than 100 million users in Japan alone, which is almost 80% of the total population.


Benefits of connecting to Rakuten STAY, Inc. via Rentals United


Automatic upload

Add new properties in just a few clicks


Automatic Update

Sync prices, availability, and reservations


Advanced Options

2-Way connection and more

Rakuten STAY, Inc. Rakuten STAY, Inc. Rakuten STAY, Inc.

Service Features

  • 2-Way Connection: your calendars and prices synchronised with the channel
  • Rakuten STAY, Inc. accepts multi-unit inventory
  • Rakuten STAY, Inc. works with instant bookings
  • Rakuten STAY, Inc. is the merchant of record
  • The channel works with price per Guest and supports LOS Pricing, but you need to set it up manually in Rakuten STAY, Inc. extranet
  • Your minimum stay will be synchronized

Key Info

Category Vacation rental site
Service Release Date 2018
Headquarter Location Tokyo, JP
Website Visit now
Pricing model 3% on top of the prices received from Rentals United
What is synced Price, availability and reservations
Onboarding time Less than 15 days
Minimum requirements If your properties are in Japan, they must have the Ryokan License

How the Channel Manager for Rakuten STAY, Inc. works

  1. Upload your properties to Rentals United. Add them manually or via PMS/API sync. Go to Services and add Rakuten STAY, Inc.
  2. Follow the Checklist with detailed instructions
  3. Activate Connection! If you're new to Rakuten STAY, Inc., your properties will be uploaded via API by Rentals United
  4. Your calendars and prices synchronised with the Channel. Bookings coming from the Channel will block your Rentals United and/or PMS calendar
  5. You need to manually add the static content in the Rakuten STAY, Inc. extranet
  6. Get your first booking!

The Ambitious Vision for Rakuten STAY

Rakuten STAY is Rakuten’s venture into creating a new vacation rental model, benefiting from Rakuten’s leading position on the Japanese market and Asia in general. Part of the site’s model involves owning managing and operating its inventory, in Japan, but with a global expansion as well, be it private villas or apartments, on top of the existing marketplace with 100,000 vacation rental listings.

Ambitious expansion Targets

The ambitious plan is to expand to 10,000 owned units, ranging from high-end private villas to apartment stays.

Rakuten plans to integrate e-commerce services where guests purchase immediately via QR codes. Guests access Rakuten’s entertainment offerings like Music and Books. Aside from water, every service is powered by Rakuten’s ecosystem, including energy solutions like solar power that the company is exploring.

The  company’s mission today is to build Rakuten STAY into “a new kind of vacation rental model which will be unmanned by using technology to increase operational efficiencies”.

Ota believes the concept will resonate in the modern world. Now, people feel safer staying in places that don’t have a lot of people, are unmanned, and spacious. That’s the future: no humans in these types of private accommodation.”

Frequently Asked Questions

What makes Rakuten STAY different from traditional vacation rentals?

Rakuten STAY own properties are eventually going to be fully unmanned and exclusively use Rakuten’s ecosystem of services, creating an integrated tech-based experience for guests.

Will Rakuten STAY only focus on Japan or also expand globally?

Development is going to focus on regional Japanese cities and towns initially, but Rakuten has global ambitions for STAY. STAY is going to leverage the distribution reach of Rakuten Travel Xchange across 90 countries.