Thankfully, you won\u2019t need guesswork to figure this out. In this post, we\u2019re going to share 10 insider tips from Vrbo<\/strong> on how to optimise your listings and improve your rankings in search results.<\/p>\n\n\n\n Are you looking to save time on managing your Vrbo listings? <\/em><\/p>\n\n\n\n Find out how the Rentals United’s Vrbo channel manager<\/a> can help you sync your rates and availability in real-time.<\/strong><\/p>\n\n\n\n Lots of factors go into determining the ranking of listings in search results. To rank higher on Vrbo, you should follow all of the company\u2019s best practices and advice when listing your properties. This includes implementing Vrbo Premier Host Tips<\/a>, which serve as optimization guidelines for enhancing your listing’s visibility and performance.<\/p>\n\n\n\n Vrbo\u2019s search engine is designed to help travelers find what they\u2019re looking for fast. It always pays off to keep your guests in mind, so think about who usually books your property and what they may be looking for in search.<\/p>\n\n\n\n Remember, anything that persuades guests to book will also impact your ranking.<\/strong><\/p>\n\n\n\n Boosting search ranking is just one way of earning more from your properties.<\/p>\n\n\n\n Check our top 8 vacation rental marketing<\/a><\/strong> tips that will help property managers increase bookings and revenue.<\/p>\n\n\n\n And now, onto our <\/span>top tips for how to boost your Vrbo listing.<\/b><\/p>\n\n\n\n Don\u2019t leave anything out when you\u2019re adding amenities and features to your Vrbo listing. <\/span>Things that seem obvious to you may not be to potential guests.<\/b><\/p>\n\n\n\n Many people use filters when they are searching for a property. If your property has a pool, but you haven\u2019t added \u2018swimming pool\u2019 to the amenities, your listing won\u2019t appear in those filtered searches.<\/p>\n\n\n\n It\u2019s worth finding out what the top most-searched-for filters are and checking off all that apply.<\/p>\n\n\n\n Here are some of the most popular amenities that guests search for on Vrbo:<\/p>\n\n\n\n Labels like \u2018Beachfront\u2019, \u2018Beach view\u2019, \u2018Mountains\u2019, and \u2018Downtown\u2019 are all major selling points for your property.<\/p>\n\n\n\n They tell guests where they can expect your property to be located without revealing your exact address.<\/p>\n\n\n\n As with amenities, guests will often filter their searches using location tags<\/strong>.<\/p>\n\n\n\n If you have a beachfront property, take advantage of this desirable label and make sure you have added all the location tags that apply to the property.<\/p>\n\n\n\n <\/p>\n\n\n\n Hygiene and safety are top priorities for travelers. According to Vrbo<\/a><\/strong>, 82% of guests<\/strong> consider cleaning standards important, yet only 14% of property managers<\/strong> mention them in their listings.<\/p>\n\n\n\n To stand out, clearly outline your cleaning procedures and follow Vrbo\u2019s cleaning standards<\/a><\/strong>. Listing safety features like fire extinguishers and smoke alarms can also improve visibility in search results. Highlighting these details builds trust and increases booking potential.<\/p>\n\n\n\n Guests need to know how many bedrooms and bathrooms your property has before they book. They are highly likely to filter their search results based on their desired number of bedrooms and bathrooms.<\/p>\n\n\n\n Ensure that your listing is configured correctly to show the exact number of beds<\/strong> (including sofa beds and rollaway beds), bathrooms, and other spaces like a dining room, living room, or garden area.<\/p>\n\n\n\n Don\u2019t wait for people to click the description for that information.<\/strong> If your property doesn\u2019t appear in filtered searches, they might not get that far.<\/p>\n\n\n\n <\/p>\n\n\n\n Vrbo told us that properties with 25 or more photos receive an impressive 40% more views and 30% more bookings on average <\/strong>(source: Vrbo Internal Data 2021).<\/p>\n\n\n\n Stunning photos will get you more bookings and help you rank higher on Vrbo.<\/p>\n\n\n\n You should aim to have at least 25 photos per property, but the more you add, the better!<\/p>\n\n\n\n Quality matters, too. When taking photos, put yourself in your guests\u2019 shoes.<\/strong> Look at other homes in your area, and think about which images you are tempted to click on. Which ones make you want to stay at the property?<\/p>\n\n\n\n Here\u2019s some of Vrbo\u2019s advice for improving your photos:<\/p>\n\n\n\n Have a look at Vrbo\u2019s full guide<\/a><\/strong> to taking better photos of your property.<\/p>\n\n\n\n Along with the thumbnail, headlines are what guests see first. You need to come up with a short, punchy sentence to promote your property.<\/p>\n\n\n\n Keep it brief and focus on the unique features and selling points.<\/strong> Go through your positive reviews and look for any recurring themes.<\/p>\n\n\n\n Maybe guests rave about the breathtaking view or the property\u2019s ideal location. See if you can include these features in your headline.<\/p>\n\n\n\n If you\u2019d like to learn more about writing headlines that convert, check out our guide to vacation rental copywriting<\/a> \u2013 it\u2019s got a couple of foolproof headline templates, too.<\/p>\n\n\n\n A complete description is another factor that will help your properties rank higher on Vrbo.<\/p>\n\n\n\n Like the headline, your description\u2019s first sentence is imperative and must grab guests\u2019 attention.<\/p>\n\n\n\n Your description should be just long and detailed enough to include everything that guests need to know. <\/strong><\/p>\n\n\n\n Emphazise all the property\u2019s best features and talk about the local environment and popular attractions. You can also mention how suitable the property is for certain groups of travelers.<\/p>\n\n\n\n Again, you can get inspiration from past reviews to see what guests love most about your property. Short paragraphs and bullet points help make your description easy to read and skimmable.<\/p>\n\n\n\n For more tips on writing a great property description and scaling your vacation rental copywriting when you have hundreds of properties, check out the guide linked above.<\/p>\n\n\n\n If you cancel a lot of bookings, your property will start to slip down in rankings.<\/p>\n\n\n\n Occasionally, cancellations may be unavoidable. However, you should aim never to cancel a booking apart from in a genuine emergency.<\/strong><\/p>\n\n\n\n If your guests request to cancel, make sure they process the cancellation from their end to not affect your cancellation rate.<\/p>\n\n\n\n Having a fast acceptance rate can help your property rank higher on Vrbo.<\/p>\n\n\n\n When someone requests to book your property, don\u2019t leave them waiting too long. It\u2019s best practice to accept bookings within 24 hours.<\/strong><\/p>\n\n\n\n Also, try to accept as many requests as possible because a high decline rate can negatively impact your rankings.<\/p>\n\n\n\n Vrbo discovered that 92% of guests want to see reviews before booking <\/strong>(source: Vrbo Internal Data 2020), and who can blame them?<\/p>\n\n\n\n Good reviews provide social proof and are always going to make properties more appealing to travelers. So, of course, Vrbo will rank properties with plenty of good reviews higher.<\/p>\n\n\n\n To maximize your number of reviews, politely ask guests to leave reviews after their stay<\/strong>, and make sure to go above and beyond to give guests the best stay possible.<\/p>\n\n\n\n Those who maintain consistency are most likely to increase their chances to become Premier Hosts. <\/span><\/p>\n\n\n\n If you are looking to become one, you must meet these criteria to qualify:<\/span><\/p>\n\n\n\n As a Premier Host, you can take advantage of the <\/span>Boost program<\/span><\/a>. This lets you <\/span>collect power-ups that help your properties rank higher on Vrbo<\/b>.<\/span><\/p>\n\n\n\n Every time you receive a booking, and after guests complete their stay, you\u2019ll earn a power-up. You can use these to boost your listings to rank higher on Vrbo and increase your chances of receiving more bookings by doing so, during a certain period of time.<\/span><\/p>\n\n\n\n Power-ups are valid until the end of the month, one year on from when they\u2019re earned, so make sure to use them up in time.<\/span><\/p>\n\n\n\n Are you looking to save time on managing your Vrbo listings? <\/span><\/i><\/p>\n\n\n\n By connecting to Vrbo through <\/span><\/i>Rentals United to<\/span><\/i> Vrbo<\/span><\/i><\/a> you will unlock the revenue opportunities with a channel manager that can help you sync your rates and availability in real-time.<\/span><\/i><\/p>\n\n\n\n Explore how you can boost your performance on Vrbo, <\/b>download our recommendations here<\/b><\/a>. <\/b><\/p>\n\n\n\n <\/p>\n\n\n\n![\"\"](\"https:\/\/rentalsunited.com\/wp-content\/uploads\/2021\/04\/EN-Ultimate-Gude-to-Boost-your-Listings-on-Vrbo-e1742824333891.png\")
<\/figure>\n\n\n\nHow do I get my Vrbo listing to the top of the rankings?<\/strong><\/h2>\n\n\n\n
1. Include all amenities<\/h3>\n\n\n\n
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2. Apply location tags<\/h3>\n\n\n\n
![\"\"](\"https:\/\/rentalsunited.com\/wp-content\/uploads\/2021\/04\/yucel-moran-Ky9JHrdvb1o-unsplash-scaled-e1742823660581-1024x683.jpg\")
<\/figure>\n\n\n\n3. Promote your safety practices<\/h3>\n\n\n\n
4. Property specifications<\/h3>\n\n\n\n
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<\/figure>\n\n\n\n5. Upload attractive photos<\/h3>\n\n\n\n
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6. Write a catchy headline<\/h3>\n\n\n\n
7. Add a detailed description<\/h3>\n\n\n\n
8. Avoid cancellations<\/h3>\n\n\n\n
9. Accept bookings fast<\/h3>\n\n\n\n
![\"Optimize](\"https:\/\/rentalsunited.com\/wp-content\/uploads\/2021\/04\/sumup-IIcjlBm610M-unsplash-scaled-1-1024x768.jpg\")
<\/figure>\n\n\n\n10. Collect lots of positive reviews<\/h3>\n\n\n\n
How to become a Premier Host on Vrbo<\/strong><\/h2>\n\n\n\n
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How to save time managing your Vrbo listings through Rentals United?<\/strong><\/h2>\n\n\n\n
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