{"id":6465,"date":"2021-06-24T18:39:38","date_gmt":"2021-06-24T18:39:38","guid":{"rendered":"https:\/\/rentalsunited.spfr.co\/?p=6465"},"modified":"2026-07-20T09:49:50","modified_gmt":"2026-07-20T09:49:50","slug":"tiktok-marketing-vacation-rentals","status":"publish","type":"post","link":"https:\/\/rentalsunited.com\/fr\/blog\/tiktok-marketing-vacation-rentals\/","title":{"rendered":"TikTok for Vacation Rentals: Fad or Marketing Opportunity?"},"content":{"rendered":"\n

You\u2019ve probably heard of TikTok, a popular social media platform that has been making waves around the world. To give you an idea of its popularity, TikTok has been downloaded<\/a> over 2 billion times worldwide and has nearly 100 million monthly active users in the US alone.<\/p>\n\n\n\n

Despite its staggering success, it\u2019s easy to dismiss TikTok as an app for teenagers filming themselves lip-syncing trendy songs. But have you ever considered the marketing opportunities that a platform with such a wide reach offers to brands?<\/p>\n\n\n\n

Many brands have already started building their presence on the rapidly growing social network. The likes of Red Bull, NFL, Guess and Nickelodeon jumped on the bandwagon early and have garnered millions of followers.<\/p>\n\n\n\n

However, brands haven\u2019t quite mastered TikTok yet. There is a lot of room to grow and lots of opportunities for travel brands and destination marketers \u2013 like vacation rental management companies \u2013 to experiment with the platform.<\/p>\n\n\n\n

In this blog post, we\u2019ll cover why property managers should consider making TikTok one of their vacation rental marketing<\/a> channels. We\u2019ll talk about the audiences you can reach, the techniques you can use to get noticed, and even show you a few examples of property managers that have already embraced TikTok marketing.<\/p>\n\n\n\n

Let\u2019s get straight into it!<\/p>\n\n\n\n

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What is TikTok?<\/h2>\n\n\n\n

TikTok is a social media network where users can create and share short, entertaining videos. It\u2019s owned by a Chinese company called ByteDance and was first made available worldwide in 2018.<\/p>\n\n\n\n

TikTok is the go-to platform for Gen Z (the generation born between 1997 and 2015), but it\u2019s becoming more and more popular with older audiences, too.<\/p>\n\n\n\n

Videos on TikTok can be up to 60 seconds long and cover a wide range of genres from dance videos and lip-syncing to challenges, tutorials, comedy and education.<\/p>\n\n\n\n

Just like on other social media platforms, users can follow profiles they like and discover new ones to follow on the \u2018For you\u2019 page.<\/p>\n\n\n\n

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What audiences can you reach on TikTok?<\/h2>\n\n\n\n

Brands tend to overlook TikTok as a potential marketing channel. Instead, they turn to platforms they have more experience with, such as Facebook and Instagram. And that makes sense. TikTok isn\u2019t for everyone, and it\u2019s certainly not for brands exclusively targeting an older demographic.<\/p>\n\n\n\n

However, travel brands shouldn\u2019t underestimate the potential of marketing to a younger audience. Today\u2019s Generation Z are tomorrow\u2019s travellers. Short TikTok videos are a great way to convey the atmosphere of a destination and evoke wanderlust in young travellers who are starting to put together a bucket list of experiences that appeal to them.<\/p>\n\n\n\n

Creating TikTok videos could be the perfect opportunity to marry the young viewers\u2019 desire for entertainment and inspiration with the unique travel experiences your brand has to offer.<\/p>\n\n\n\n

Furthermore, according to the National Retail Federation<\/a>, Gen Z\u2019s influence over family purchasing decisions is much greater than you\u2019d expect. According to the survey, over 4 in 5 parents say they involve their children in purchases, with 79% saying their children influence their travel.<\/p>\n\n\n\n

Besides, TikTok isn\u2019t just for Gen Z. You may be surprised to learn that there are plenty of people from older generations on TikTok, too. In fact, over 41% of TikTok users are older than 25<\/a>: TikTok has more than 1 billion active users, and 40 million of those are 25+.<\/p>\n\n\n\n

Expand reach by Building Your Vacation Rental Brand<\/a>.<\/p>\n\n\n\n

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The benefits of TikTok for travel brands\/destination marketers<\/h2>\n\n\n\n

For property management marketers with limited paid media budgets, the TikTok organic reach will go much further than on other platforms in reaching these key audiences, with far more opportunity for virality.<\/p>\n\n\n\n

Due to the slow adoption from the travel industry, TikTok is still a relatively untapped opportunity for travel brands, and travel content is still in its infancy. So while some talented creators are flexing their creative muscles via travel content, you\u2019ll find a lot of reposting from other social platforms.<\/p>\n\n\n\n

Currently, the #travel<\/a> hashtag on TikTok has a total of over 42.3 billion views. According to a statement from TikTok<\/a>, the platform \u201chas become increasingly popular for showcasing authentic travel moments.\u201d<\/p>\n\n\n\n

For luxury rentals, focus on Marketing Opulent Properties<\/a>.<\/p>\n\n\n\n

Be an early adopter of TikTok and take advantage of the opportunity to lead and create relationships with a new audience that will last well into the future.<\/p>\n\n\n\n

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Related<\/strong>: 8 Vacation Rental Marketing Tips for Property Managers to Increase Revenue<\/a><\/p>\n\n\n\n

Related<\/strong>: Summer Travel Forecast: Top-Performing Channels Per Country + Booking Window Analysis <\/a><\/p>\n\n\n\n

Related<\/strong>: Create the Perfect Listing Optimised for Conversions with the Rentals United Quality Checker<\/a><\/p>\n\n\n\n

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How to market your vacation rentals on TikTok<\/h2>\n\n\n\n
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1. Create your own TikTok account<\/h3>\n\n\n\n

Property managers can embrace TikTok to create a profile for their brand and start posting regular content. Of course, this will require a significant time investment on the part of someone in your marketing team \u2013 and it won\u2019t be easy to figure out what content to create.<\/p>\n\n\n\n

The appeal of TikTok videos is that they\u2019re creative, entertaining and personal. That last bit is why brands have such a hard time replicating the success of individual TikTokers, some of whom have managed to collect tens of millions of followers.<\/p>\n\n\n\n

If you want to make sure your content resonates with audiences on TikTok, it might be worth giving your brand a face \u2013 or at least a voice behind the videos. This could be your social media manager or anyone else who\u2019s willing to take ownership of your brand\u2019s TikTok account.<\/p>\n\n\n\n

Secondly, you\u2019ll need to have your finger on the pulse of what\u2019s trending on the social network. You\u2019ll need to participate in viral challenges, use popular sounds and react to other people\u2019s videos via \u2018duets\u2019. That\u2019s the only way to keep your content fresh, your viewers engaged and reach new audiences on this dynamic platform.<\/p>\n\n\n\n

For example, Sun RV Resorts does a great job of jumping on trends to showcase their tiny cottages on Myrtle Beach, South Carolina.<\/p>\n\n\n\n

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