{"id":29469,"date":"2023-07-13T08:38:00","date_gmt":"2023-07-13T08:38:00","guid":{"rendered":"http:\/\/54.247.233.135\/?p=29469"},"modified":"2026-07-20T08:28:45","modified_gmt":"2026-07-20T08:28:45","slug":"get-commission-free-direct-bookings-with-your-website","status":"publish","type":"post","link":"https:\/\/rentalsunited.com\/fr\/blog\/get-commission-free-direct-bookings-with-your-website\/","title":{"rendered":"Get commission-free direct bookings with a direct booking website"},"content":{"rendered":"\n

A direct booking website will give you more control over your business, and help increase your profits. <\/span><\/p>\n\n\n\n

When you set up a website, you can earn more from commission-free direct bookings, develop your brand, and get more recommendations and repeat guests.<\/span><\/p>\n\n\n\n

This article will explain the benefits of publishing a website, and how to get the most value from it. <\/span><\/p>\n\n\n\n

You can publish your site in a few clicks with Rentals United\u2019s My Website feature – speak to us to learn more!<\/a><\/strong><\/p>\n\n\n\n

Why you need a direct booking website<\/h2>\n\n\n\n

If you like the idea of creating a website but aren\u2019t sure if it\u2019s really necessary, here are some of the ways a website can benefit your business.<\/span><\/p>\n\n\n\n

Reduce your commission and fees<\/span><\/h3>\n\n\n\n

Bookings from OTAs and third-party sites often come with commissions and fees attached. <\/span><\/p>\n\n\n\n

However, direct bookings are commission-free, meaning you keep all the profits. <\/span><\/p>\n\n\n\n

With a direct booking channel, you\u2019ll have the chance to replace some OTA bookings with more profitable direct ones to boost your income overall.<\/span><\/p>\n\n\n\n

Get control over your business<\/span><\/h3>\n\n\n\n

If you only rely on OTAs for all of your bookings, you may feel like you depend too heavily on booking site algorithms and traffic.<\/span><\/p>\n\n\n\n

You don\u2019t fully own your listings on booking sites. However, you will be the sole owner of your website and can control how your properties and content appear, and what restrictions and policies you apply to direct bookings.<\/span><\/p>\n\n\n\n

Establish your brand<\/span><\/h3>\n\n\n\n

Your own website gives you a chance to create your own brand image, logo, and style so you can become more memorable to guests. <\/span><\/p>\n\n\n\n

Instead of being one listing among many, you can customise your website to set your properties apart and stand out. <\/span><\/p>\n\n\n\n

Get repeat bookings<\/span><\/h3>\n\n\n\n

Even if guests initially reserve your property through a booking site, you can convert them to direct guests the next time they book. <\/span><\/p>\n\n\n\n

Establish your brand identity throughout the stay by offering business cards and branded guidebooks. You can also collect your guests\u2019 information and send them marketing materials and offers via email or text message later on.<\/span><\/p>\n\n\n\n

Attract guests through SEO<\/span><\/h3>\n\n\n\n

A website will make your business more visible and discoverable online. <\/span><\/p>\n\n\n\n

With effective SEO, guests can find your property when searching organically on Google.<\/span><\/p>\n\n\n\n

What\u2019s more, all your properties will be side-by-side, so instead of browsing through competitors\u2019 properties, guests can choose from yours.<\/span><\/p>\n\n\n\n

What to include in your direct booking website<\/h2>\n\n\n\n

If you are wondering what your website should include, it\u2019s important to include as much information as possible about your properties and make it easy and fast for guests to book.<\/span><\/p>\n\n\n\n

Here are some examples of what your site should include:<\/span><\/p>\n\n\n\n