{"id":29145,"date":"2023-08-03T14:30:11","date_gmt":"2023-08-03T14:30:11","guid":{"rendered":"http:\/\/54.247.233.135\/?p=29145"},"modified":"2026-07-20T08:19:32","modified_gmt":"2026-07-20T08:19:32","slug":"maximising-profits-on-booking-com-insider-tips-for-success","status":"publish","type":"post","link":"https:\/\/rentalsunited.com\/fr\/blog\/maximising-profits-on-booking-com-insider-tips-for-success\/","title":{"rendered":"Maximising profits on Booking.com: Insider tips for success"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Booking.com is one of the world\u2019s most popular booking channels, and around 100 million guests use the site to book trips every month.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>If you aren\u2019t listing your properties on Booking.com, you\u2019re missing your chance to reach this huge audience.<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">There are plenty more reasons why Booking.com is such a popular channel.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In this article, we\u2019ll talk about the benefits of listing your properties on Booking.com, and explain how to make your listings more successful on this highly competitive site.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>With Rentals United, you can connect to 50+ mainstream and specialist channels, optimise your listings with AI-powered recommendations, and manage all your bookings in one place. <\/b><a href=\"\/#contact-us\"><b>Book a demo today.<\/b><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-booking-com-is-a-must-have-channel-for-property-managers\">Why Booking.com is a must-have channel for property managers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Booking.com can be a highly profitable channel for property managers.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Let\u2019s run through some of the top reasons to include Booking in your channel mix.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"exposure-to-millions-of-travellers\"><span style=\"font-weight: 400;\">Exposure to millions of travellers<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Listing your properties on Booking.com gives you exposure to a massive global audience that won\u2019t want to miss out on.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Booking.com has:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">100 million monthly active users<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">28 million listings, including 6.6 million homes, apartments, and other vacation rental properties<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">155,000 destinations around the world<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Since 2010, an incredible 4.5 billion guests have booked stays through Booking.com, and the channel plays a key role in the ongoing success of the vacation rental industry.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"safety-and-customer-service\"><span style=\"font-weight: 400;\">Safety and customer service<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Safety is a major concern for property managers, as you want your guests, your property, and your business to be protected from unforeseeable events.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Booking.com prioritises safety for both guests and hosts, and the platform has an in-depth security process including identity verification and fraud checks.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You can reach out to Booking.com\u2019s Partner Service Team to report any problems like guest misconduct. In the event of a natural disaster or severe security event, Booking will contact you to assess the impact on your business and check whether you are still able to welcome guests.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Read more about Booking.com&#8217;s safety policies and advice <\/span><a href=\"https:\/\/www.booking.com\/trust-and-safety.html\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"commitment-to-sustainability\"><span style=\"font-weight: 400;\">Commitment to sustainability<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In Booking.com\u2019s Climate Action Plan, the company makes a commitment to help the travel industry become more sustainable.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Efforts to promote sustainability include setting carbon-reducing targets and providing travellers with more options for sustainable trips and activities. Booking.com now offers more sustainable travel experiences on the platform and educates customers about sustainable choices in travel.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"rentals-united-s-preferred-connectivity-partner-status\"><span style=\"font-weight: 400;\">Rentals United\u2019s Preferred Connectivity Partner status<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Rentals United is one of Booking.com\u2019s top-tier Premier Connectivity Partners.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This means that our customers who list on Booking.com get access to a range of benefits, such as:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Even better channel connections and 2-way sync with bookings and content<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Priority customer service and technical support<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Access to new and exclusive features to increase conversions and boost listing performance<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-tips-for-success-on-booking-com\">5 tips for success on Booking.com<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Once you\u2019ve listed your properties on Booking.com, you\u2019re faced with a new challenge:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">How can you make your property stand out and get booked on such a competitive channel?&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Follow our 5 tips to boost your listing performance and increase your profits from Booking.com.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-improve-your-listing-quality\"><span style=\"font-weight: 400;\">1. Improve your listing quality<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The first thing you can do to get more bookings and revenue from Booking.com is to improve your listings.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Your listing should have plenty of high-quality photos, all your amenities completed, plus a good description, bio, and plenty of excellent reviews.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Rentals United customers can easily improve listing quality using the AI recommendations in our data platform, Elevate. For each listing, you\u2019ll get personalised recommendations telling you exactly what to do to improve your listing performance. Elevate also analyses your reviews to discover the most urgent problems you need to fix.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">When your listings are fully optimised with all amenities listed, you\u2019ll rank higher, appear in more searches, and have a better chance of converting guests.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-offer-more-availability\"><span style=\"font-weight: 400;\">2. Offer more availability<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Too many unbookable dates on your calendar reduce the chance of your properties appearing in searches. Try to minimise the dates blocked off on your calendar for homeowners or property maintenance, and provide availability at least a year into the future.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You can also adjust your minimum stay. If you need to attract more bookings, reduce your minimum stay so you don\u2019t miss out on shorter bookings that can fill gaps in your calendar.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-join-exclusive-programs\"><span style=\"font-weight: 400;\">3. Join exclusive programs<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Booking.com has special programs that help you perform better in search rankings and convert more guests.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you qualify for Booking.com\u2019s Genius Programme, you can get special tagging, ranking boosts, and better visibility overall in search results.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Joining the Genius Programme can increase bookings by 29% and revenue by 24%, on average. The next level up is the Preferred Partner Program, which can give you up to 65% more page views and 40% more bookings.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To qualify for these programs you have to meet certain criteria, which you can discover <\/span><a href=\"https:\/\/partner.booking.com\/en-us\/help\/growing-your-business\/increase-revenue\/becoming-genius-partner\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-use-rate-plans-and-discounts\"><span style=\"font-weight: 400;\">4. Use rate plans and discounts&nbsp;<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In Booking.com\u2019s <\/span><a href=\"https:\/\/rentalsunited.com\/blog\/booking-com-opportunities\/\"><span style=\"font-weight: 400;\">Opportunities and Promotions<\/span><\/a><span style=\"font-weight: 400;\"> you can track your data, get performance insights and create promotional rates based on different criteria.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You can tailor your promotions according to the kind of guests booking your property. Here are some promotions you can add to your properties:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Mobile rates \u2014 <\/b><span style=\"font-weight: 400;\">A discount exclusively for bookings made on mobile devices. Over half (59%) of Booking.com reservations come from a mobile device, so adding a Mobile Rate helps your properties to stand out in search results and increase bookings from mobile devices by up to 28% on average.\u00a0<\/span><\/li>\n\n\n\n<li><b>Country rates \u2014 <\/b><span style=\"font-weight: 400;\">Offer a discount to potential guests in particular countries you want to target. This can help you attract guests from specific countries (fast-growing markets, or ones that have low cancellations rates, for example) and be competitive within your region.<\/span><\/li>\n\n\n\n<li><b>LOS (Length Of Stay) discount \u2014 <\/b><span style=\"font-weight: 400;\">Provide weekly or monthly discounts on longer stays to incentivize guests to book more nights.<\/span><\/li>\n\n\n\n<li><b>Early-bird discount \u2014<\/b><span style=\"font-weight: 400;\"> A discount for guests who book and pay well in advance.<\/span><\/li>\n\n\n\n<li><b>Last-minute discount \u2014<\/b><span style=\"font-weight: 400;\"> Reduce rates close to check-in date to secure last-minute stays.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-try-the-visibility-booster\">5. Try the Visibility Booster<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Whenever you need an extra boost to get more views and conversions you can turn on Booking.com\u2019s <\/span><a href=\"https:\/\/partner.booking.com\/en-us\/help\/growing-your-business\/increase-revenue\/all-you-need-know-about-visibility-booster\"><span style=\"font-weight: 400;\">Visibility Booster<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In exchange for a small increase in your rate of commission, you can bump your listing higher up in search rankings. You can use this tool during difficult periods of low demand or when you need more bookings to fill gaps after cancellations.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The Visibility Booster is a flexible tool and you can turn it off when you no longer need it.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"list-on-booking-com-and-get-your-properties-in-front-of-millions-of-travellers\"><b>List on Booking.com and get your properties in front of millions of travellers<\/b><\/h2>\n\n\n\n<p class=\"whitespace-pre-wrap wp-block-paragraph\">Booking.com is a must-have channel for all property managers. It\u2019s constantly ranked among the top 4 most popular OTAs, attracting millions of guests and property managers across the globe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Through Rentals United, you can list your properties on a diverse range of channels, from mainstream sites like Booking.com to specialist channels where you can attract niche audiences.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You can manage all your listings seamlessly in one place, and access a wide range of vacation rental tools to run your business efficiently and boost your revenue.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/#contact-us\"><span style=\"font-weight: 400;\">Speak to us to find out more!<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Booking.com is one of the world\u2019s most popular booking channels, and around 100 million guests use the site to book trips every month. If you aren\u2019t listing your properties on Booking.com, you\u2019re missing your chance to reach this huge audience. There are plenty more reasons why Booking.com is such a popular channel.&nbsp; In this article, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":29075,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,46],"tags":[],"blog-tag":[],"class_list":["post-29145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rentals-united","category-revenue"],"acf":[],"_links":{"self":[{"href":"https:\/\/rentalsunited.com\/fr\/wp-json\/wp\/v2\/posts\/29145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rentalsunited.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentalsunited.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentalsunited.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/rentalsunited.com\/fr\/wp-json\/wp\/v2\/comments?post=29145"}],"version-history":[{"count":1,"href":"https:\/\/rentalsunited.com\/fr\/wp-json\/wp\/v2\/posts\/29145\/revisions"}],"predecessor-version":[{"id":45304,"href":"https:\/\/rentalsunited.com\/fr\/wp-json\/wp\/v2\/posts\/29145\/revisions\/45304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentalsunited.com\/fr\/wp-json\/wp\/v2\/media\/29075"}],"wp:attachment":[{"href":"https:\/\/rentalsunited.com\/fr\/wp-json\/wp\/v2\/media?parent=29145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentalsunited.com\/fr\/wp-json\/wp\/v2\/categories?post=29145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentalsunited.com\/fr\/wp-json\/wp\/v2\/tags?post=29145"},{"taxonomy":"blog-tag","embeddable":true,"href":"https:\/\/rentalsunited.com\/fr\/wp-json\/wp\/v2\/blog-tag?post=29145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}