{"id":7223,"date":"2020-02-06T12:42:27","date_gmt":"2020-02-06T12:42:27","guid":{"rendered":"https:\/\/rentalsunited.spfr.co\/?p=7223"},"modified":"2026-07-20T10:22:54","modified_gmt":"2026-07-20T10:22:54","slug":"digital-nomads-vacation-rentals","status":"publish","type":"post","link":"https:\/\/rentalsunited.com\/es\/blog\/digital-nomads-vacation-rentals\/","title":{"rendered":"The Advent of Longer Stays: How to Attract Digital Nomads to Your Vacation Rentals"},"content":{"rendered":"\n

Digital nomadism is a rising trend that presents property managers with the opportunity to attract a unique type of traveller looking to book longer stays.<\/p>\n\n\n\n

In this part of our Travel Trends series, we\u2019ll dissect this new traveller segment and look at some of the vacation rental marketing<\/a> strategies property managers can use to attract digital nomads.<\/p>\n\n\n\n

We\u2019ll also list 6 niche vacation rental websites<\/a> that specialise in mid to long-term rentals. These are the platforms where digital nomads book their extended stays.<\/p>\n\n\n\n

Let\u2019s get right into it!<\/p>\n\n\n\n

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Who are digital nomads?<\/h2>\n\n\n\n

Digital nomads are remote workers, freelancers or location independent entrepreneurs who have the freedom to work from anywhere in the world. All they need is a laptop and a decent internet connection, which enables them to move from one place to another whenever they wish. They travel the world, making one place their home for a few weeks or months, then moving on to the next.<\/p>\n\n\n\n

The proliferation of technology and online tools such as cloud-based applications has made it possible for workers in many different fields, from the creative industry to IT and marketing, to start spending more time away from offices. Some digital nomads have a home base to return to in between longer trips, others don\u2019t. Most only choose the nomadic lifestyle for a period of their lives before they settle down, but some stick to it long-term.<\/p>\n\n\n\n

The digital nomad lifestyle has become so popular in recent years \u2013 and not just among Millenials: 54% of digital nomads are over 38<\/a> \u2013 that it\u2019s no longer just a niche movement. In fact, some believe that remote work is set to transform the world in the next couple of decades. According to an oft-cited prediction by serial entrepreneur Pieter Levels, by 2035, there will be 1 billion digital nomads<\/a> in the world.<\/p>\n\n\n\n

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Why you should market your properties to digital nomads<\/h2>\n\n\n\n

Property managers should consider targeting digital nomads for a number of reasons.<\/p>\n\n\n\n

First off, digital nomads aren\u2019t tourists. They\u2019re a completely different traveller profile.<\/p>\n\n\n\n

Digital nomads look for extended stays in flexible-term apartments, monthly rentals or co-living spaces. Not only do they stay longer, but they also behave differently than tourists. They want to be immersed in the culture and lifestyle of their destination; they want to make a temporary home for themselves; they want a place where they can maximise their productivity and work according to their own longer-term lodging needs.<\/a><\/p>\n\n\n\n

Appeal for longer Mid-Term Rentals<\/a>.<\/p>\n\n\n\n

This is great news for property managers because it gives them the opportunity to lock in mid-term bookings from guests who will perceive the property as their home for an extended period of time and will likely take care of it accordingly.<\/p>\n\n\n\n

Second of all, marketing rental properties to digital nomads is a great way to score off-season bookings, especially with a length-of-stay discount. Digital nomads don\u2019t necessarily travel in tourist season: on the contrary, they often prefer to experience destinations without the high-season crowds.<\/p>\n\n\n\n

And thirdly, when occupancy is looking grim for a certain time period, digital nomads can save property managers from the horror of empty units. Since their lifestyle is all about flexibility, digital nomads often don\u2019t decide on where to next until the last day of their previous stay. They often book on a whim, which gives property managers a great chance to bag high-value last-minute bookings.<\/p>\n\n\n\n

How to attract digital nomads to your vacation rentals<\/h2>\n\n\n\n
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1. Showcase your property as a home office<\/h3>\n\n\n\n

Provide fast wifi like top-end Luxury Rentals<\/a> do.<\/p>\n\n\n\n

Digital nomads don\u2019t travel for leisure. To them, travel is a lifestyle which involves working from the places they visit. Because of this, it\u2019s likely that they\u2019ll use your rental as a home office and spend a lot more time in it than tourists would. So how can you convince them that your property will suit all their needs?<\/p>\n\n\n\n

When taking pictures of your rental to display on listing sites, make sure you demonstrate how it can serve as an inspiring workspace. Include a shot of a neatly arranged, comfortable desk with lots of natural light. Showcase how different spots in the apartment could be used as workstations. Add a photo of a coffee machine or other amenities that you would find in an office or coworking space. Don\u2019t forget to mention these in the property description, too. It\u2019ll make your listing much more appealing to digital nomads.<\/p>\n\n\n\n

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