{"id":6551,"date":"2021-05-13T19:51:20","date_gmt":"2021-05-13T19:51:20","guid":{"rendered":"https:\/\/rentalsunited.spfr.co\/?p=6551"},"modified":"2026-07-20T10:08:37","modified_gmt":"2026-07-20T10:08:37","slug":"secret-sauce-successful-property-managers","status":"publish","type":"post","link":"https:\/\/rentalsunited.com\/es\/blog\/secret-sauce-successful-property-managers\/","title":{"rendered":"The Secret Sauce of 8 Successful Property Managers \u2013 New Ebook"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you\u2019ve been listening to <a href=\"https:\/\/anchor.fm\/secretsaucepodcast\/\">The Secret Sau<\/a><a href=\"https:\/\/anchor.fm\/secretsaucepodcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">ce Podcast<\/a>, you\u2019ll know that we love to learn from founders of successful property management companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In each episode, <strong>we discuss a property manager\u2019s distribution strategy, their approach to growth, the technology they use, how they pivoted during the pandemic<\/strong>, and much more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the past few months, our interviewees shared lots of invaluable information with us. But we get it \u2013 not everyone has time to listen to hours and hours of podcasts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, we decided to compile it all in an easy-to-scan guide,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/info.rentalsunited.com\/ebook-secret-sauce-of-successful-property-managers-2021?source=RUblog\" target=\"_blank\" rel=\"noreferrer noopener\">The Secret Sauce of Successful Property Managers 2021<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want tips from the best in the game to optimise your property management business in 2021, get your copy now.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/info.rentalsunited.com\/ebook-secret-sauce-of-successful-property-managers-2021?source=RUblog\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/rentalsunited.com\/wp-content\/uploads\/2021\/05\/secret-sauce_banner_1200x668-blog-banner.jpg\" alt=\"\" class=\"wp-image-19291\"\/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"which-property-managers-share-their-insight-in-this-ebook\">Which property managers share their insight in this ebook?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Secret Sauce of Successful Property Managers is <strong>based on a series of interviews with property managers of diverse sizes and locations<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They each have their own unique approach to business. Some manage urban rentals, while others focus on leisure destinations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some are already on our list of <a href=\"https:\/\/rentalsunited.com\/blog\/vacation-rental-property-managers\/\">The World\u2019s Top 50 Largest Property Managers<\/a>, others are working to get on it in the coming years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the founders and CEOs we interviewed:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/brianwegan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brain Egan<\/a>, CEO at <a href=\"https:\/\/evolve.com\/?source=rentalsunited-channelmanager\" target=\"_blank\" rel=\"noreferrer noopener\">Evolve Vacation Rentals<\/a> (14,000 units in the US)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/jodirefosco\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jodi Taylor Refosco<\/a>, CEO at <a href=\"https:\/\/www.deepcreekvacations.com\/\">Taylor-Made Deep Creek<\/a> (440 units in the US)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/travers-xanthos-2b378b67\/\">Travers Xanthos<\/a>, Founder of <a href=\"https:\/\/www.staycomo.com\/about-us-573932259\" target=\"_blank\" rel=\"noreferrer noopener\">Stay Como<\/a> (30 units in the US)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/dino-karic-a728a3a8\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dino Karic<\/a>, CEO at <a href=\"https:\/\/www.walqinn.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Walqinn<\/a> (150 units in Europe)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/rebeccaslivka\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rebecca Slivka<\/a>, Business Developer at <a href=\"https:\/\/pillowandcoffee.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pillow &amp; Coffee<\/a> (50 units in the US)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/jessedepinto\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jesse DePinto<\/a>, Co-founder and Chief Product Officer at <a href=\"https:\/\/www.stayfrontdesk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Frontdesk <\/a>(600 units in the US)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/heather-bayer-8773986\/\" target=\"_blank\" rel=\"noreferrer noopener\">Heather Bayer<\/a>, CEO at <a href=\"https:\/\/www.clrm.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cottage Link Rental Management <\/a>(160 units in Canada)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/rmharrington\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mike Harrington<\/a>, CEO at <a href=\"https:\/\/www.carolinaretreats.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carolina Retreats<\/a> (300 units in the US)<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/info.rentalsunited.com\/ebook-secret-sauce-of-successful-property-managers-2021?source=RUblog\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/rentalsunited.com\/wp-content\/uploads\/2021\/05\/secret-sauce_banner_1200x668-blog-banner.jpg\" alt=\"\" class=\"wp-image-19291\"\/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-will-you-find-in-the-the-secret-sauce-of-successful-property-managers-2021\">What will you find in the The Secret Sauce of Successful Property Managers 2021?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our new ebook covers five topics that our currently top-of-mind for property managers worldwide:<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-business-models\">1. Business models<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In this chapter, we cover how successful property managers adapted their business models during the crisis, including pivoting away from the master lease model to third-party management contracts, as described in this article on <a href=\"https:\/\/rentalsunited.com\/blog\/secret-sauce-of-short-term-rental-managers\/\">inspiring stories of property managers during the pandemic<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also discuss the most effective ways to diversify your business model, from reselling proprietary technology to getting into real estate and providing ancillary services to owners.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">Identify top <a href=\"https:\/\/rentalsunited.com\/blog\/the-top-global-vacation-rental-property-management-systems\/\">Property Management Systems<\/a> to use.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-scaling-inventory\">2. Scaling inventory<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Driving bookings and maximising occupancy is important, but there\u2019s another side to increasing your revenue: growing your inventory. In this chapter, we explore <strong>how successful property managers go about marketing to and acquiring new owners<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We explore how they use owner referral programmes and how they collaborate with real estate agents to generate leads.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-guest-acquisition\">3. Guest acquisition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This chapter focuses on <strong>guest acquisition strategies and how to rethink your distribution in times of low demand<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We cover the tactics that our interviewees used to fill their rentals with month-to-month tenants, attract repeat guests and increase direct bookings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the marketing channels they used to find renters may surprise you \u2013 not to mention some of the ways they decided to overhaul their marketing mix.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/anchor.fm\/secretsaucepodcast\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/rentalsunited.com\/wp-content\/uploads\/2020\/09\/ss-new_01_YT.png\" alt=\"\" class=\"wp-image-17575\"\/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-technology\">4. Technology<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As we all know, technology is the number one enabler of growth in the vacation rental industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, in this chapter, we talk about <strong>how property managers are using technology to their advantage<\/strong>. What software do they build in-house, and what do they outsource? How do they find reliable partners that can support their business\u2019s growth in the next 5-10 years?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve ever had any doubts about how to build the perfect tech stack, this chapter is full of tips for you.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-mistakes-to-avoid\">5. Mistakes to avoid<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the final chapter, we cover the biggest mistakes that our 8 property managers made as they were building their businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We get into blunders made in three main areas: <strong>partnerships, financing and acquisitions<\/strong>. We also learn how the property managers recovered from these mistakes and how you can avoid them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who-is-the-ebook-for\">Who is the ebook for?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Understand operational aspects from <a href=\"https:\/\/rentalsunited.com\/blog\/a-day-in-the-life-of-a-successful-property-manager\/\">A Day in the Life of a Property Manager<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ebook is for all property managers who want to learn from industry peers and get a sneak peek into how they\u2019ve handled the challenges of the past year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also for any vacation rental professionals who are interested in what\u2019s happening in the industry right now and how property managers are gearing up for the future of travel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If that sounds like you, get your copy of <a href=\"https:\/\/info.rentalsunited.com\/ebook-secret-sauce-of-successful-property-managers-2021?source=RUblog\" target=\"_blank\" rel=\"noreferrer noopener\">The Secret Sauce of Successful Property Managers 2021<\/a> now.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">Use key <a href=\"https:\/\/rentalsunited.com\/blog\/property-management-kpis\/\">Property Management KPIs<\/a> to track performance.<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/info.rentalsunited.com\/ebook-secret-sauce-of-successful-property-managers-2021?source=RUblog\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/rentalsunited.com\/wp-content\/uploads\/2021\/05\/secret-sauce_banner_1200x668-blog-banner.jpg\" alt=\"\" class=\"wp-image-19291\"\/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\">\n<div class=\"wp-block-group__inner-container\">\n<p class=\"has-text-align-center\">Are you ready to build a tech-based distribution strategy? Discover how our enterprise-level Channel Manager can get you more bookings.<\/p>\n<p>Look at the future in <a href=\"https:\/\/rentalsunited.com\/blog\/property-management-in-2030\/\">Property Management in 2030<\/a>.<\/p>\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-background\" style=\"background-color: #ff8700; color: #ffffff;\" href=\"https:\/\/info.rentalsunited.com\/online-demo?source=RUblog\" target=\"_blank\" rel=\"noreferrer noopener\">Watch a demo<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How do you pivot away from the master lease model in a matter of months? How do you fill most of your rentals with month-to-month tenants? And how do you build a business that attracts 60% direct bookings? You\u2019ll find the answer to all of these questions in our new ebook, based on interviews with 8 successful property managers.<\/p>\n","protected":false},"author":2,"featured_media":6556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,37,35],"tags":[34],"blog-tag":[],"class_list":["post-6551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ru-ebooks","category-featured","category-rentals-united","tag-vivien-magyar"],"acf":[],"_links":{"self":[{"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/posts\/6551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/comments?post=6551"}],"version-history":[{"count":1,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/posts\/6551\/revisions"}],"predecessor-version":[{"id":45398,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/posts\/6551\/revisions\/45398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/media\/6556"}],"wp:attachment":[{"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/media?parent=6551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/categories?post=6551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/tags?post=6551"},{"taxonomy":"blog-tag","embeddable":true,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/blog-tag?post=6551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}