{"id":5957,"date":"2026-05-21T06:00:17","date_gmt":"2026-05-21T06:00:17","guid":{"rendered":"https:\/\/rentalsunited.spfr.co\/?p=5957"},"modified":"2026-07-17T09:06:48","modified_gmt":"2026-07-17T09:06:48","slug":"vacation-rental-statistics","status":"publish","type":"post","link":"https:\/\/rentalsunited.com\/es\/blog\/vacation-rental-statistics\/","title":{"rendered":"The 2026 short-term rental outlook report: Navigating the new era of hospitality"},"content":{"rendered":"\n

As we transition into 2026, the short-term rental landscape has officially moved past the era of recovery. The 2025 cycle was defined by a new baseline of stabilizing occupancy and a surge in last-minute guest demand. For property managers, the reality of pricing resilience is no longer a future concept but a current requirement.<\/span><\/p>\n\n\n\n

The shift from reactive management to strategic optimization is now complete. Success in this new market requires more than just intuition. It demands integrated tech ecosystems and a revenue-first mindset fueled by<\/span> real-time short-term rental market data<\/b><\/a> and agile distribution<\/span><\/p>\n\n\n\n

In this article, <\/span>we analyze the defining highlights of 2025 <\/b>to help property managers make sense of this shift, rentals united and price labs combined their proprietary platforms to produce the most comprehensive set of<\/span> vacation rental statistics available for 2026. <\/b><\/p>\n\n\n\n

Download the full report here<\/b><\/a> to access the complete data behind every insight in this article.<\/span><\/p>\n\n\n\n

How are supply, demand, and pricing shaping short-term rentals?<\/b><\/h2>\n\n\n\n

The industry is entering a phase of professionalization where demand is being spread over a cooling supply of available nights.<\/span><\/p>\n\n\n\n

Supply and demand dynamics<\/b><\/p>\n\n\n\n

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  • Occupancy trends:<\/b> In Q1 2025, US occupancy dropped by approximately 3% year-over-year. However, guest nights actually increased slightly by 2%, signaling that demand remains strong but is distributed across more inventory. PriceLabs data confirms active US listings grew from 1,309,870 in January 2023 to 1,600,446 by December 2025 , yet total booked nights in January 2025 still reached 13.6 million, up from 12.38 million the year before.<\/span><\/li>\n\n\n\n
  • Forward outlook:<\/b> Pacing data for Q2 2025 shows higher performance than the previous year, suggesting that occupancies will trend back toward long-run norms over the next 18 to 24 months. The US is currently pacing at a healthy 10% on the books for 2026, with June already showing 26% occupancy secured.<\/span><\/li>\n<\/ul>\n\n\n\n

    Key vacation rental statistics for 2026 at a glance<\/b><\/h2>\n\n\n\n
      \n
    • Active US listings reached <\/span>1,600,446<\/b> by December 2025, up from 1,309,870 in January 2023<\/span><\/li>\n\n\n\n
    • Total booked nights in the US hit <\/span>13.6 million in January 2025<\/b>, up from 12.38 million the year before<\/span><\/li>\n\n\n\n
    • Europe generated <\/span>982,180 bookings<\/b> through the Rentals United platform in 2025, a 24.3% increase worth \u20ac771.9M<\/span><\/li>\n\n\n\n
    • The luxury vacation rental segment saw <\/span>119% booking growth<\/b> and nearly a <\/span>3x increase in revenue value<\/b> year-over-year<\/span><\/li>\n\n\n\n
    • Properties using high-frequency dynamic pricing achieve up to <\/span>30% higher occupancy<\/b> than those on static rates<\/span><\/li>\n\n\n\n
    • 50% of vacation rental bookings<\/b> are now made on mobile devices<\/span><\/li>\n\n\n\n
    • Properties using Multi-Rates on Booking.com and Expedia earned <\/span>3x more revenue<\/b> than single-rate listings<\/span><\/li>\n\n\n\n
    • The average US booking window shrank from 23 days to <\/span>22.33 days<\/b>, while average length of stay grew from 4.0 to <\/span>4.42 days<\/b><\/li>\n\n\n\n
    • Professional property managers now control <\/span>69% of the US market<\/b> and up to <\/span>72% in Portugal<\/b><\/li>\n<\/ul>\n\n\n\n

      Global vacation rental data: 2024 vs. 2025 booking growth<\/span><\/h2>\n\n\n\n

      The most important vacation rental data point for 2026 is this: global demand is not slowing down, it is spreading. Using proprietary distribution data from the Rentals United platform, here is how booking volume and value shifted across major world regions between 2024 and 2025.<\/span><\/p>\n\n\n\n

      Region<\/b><\/td>2024 Bookings<\/b><\/td>2025 Bookings<\/b><\/td>YoY Growth<\/b><\/td>2024 Value<\/b><\/td>2025 Value<\/b><\/td>YoY Value<\/b><\/td><\/tr>
      Europe<\/span><\/td>789,881<\/span><\/td>982,180<\/span><\/td>+24.3%<\/span><\/td>\u20ac624.7M<\/span><\/td>\u20ac771.9M<\/span><\/td>+23.6%<\/span><\/td><\/tr>
      North America<\/span><\/td>248,824<\/span><\/td>286,190<\/span><\/td>+15.0%<\/span><\/td>\u20ac345.8M<\/span><\/td>\u20ac401.0M<\/span><\/td>+16.0%<\/span><\/td><\/tr>
      MEA<\/span><\/td>79,210<\/span><\/td>97,394<\/span><\/td>+23.0%<\/span><\/td>\u20ac58.8M<\/span><\/td>\u20ac54.4M<\/span><\/td>-7.5%<\/span><\/td><\/tr>
      APAC<\/span><\/td>75,949<\/span><\/td>81,502<\/span><\/td>+7.3%<\/span><\/td>\u20ac52.0M<\/span><\/td>\u20ac48.3M<\/span><\/td>-7.1%<\/span><\/td><\/tr>
      LATAM<\/span><\/td>53,979<\/span><\/td>52,189<\/span><\/td>-3.3%<\/span><\/td>\u20ac33.7M<\/span><\/td>\u20ac28.2M<\/span><\/td>-16.3%<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      Europe leads on volume. North America leads on value retention. APAC and MEA are growing in bookings but facing pricing compression as new supply discounts to compete. LATAM’s regional average masks explosive localized growth.<\/span><\/p>\n\n\n\n

      Country-level vacation rental statistics<\/strong><\/h3>\n\n\n\n

      Zooming in further, country-level vacation rental data reveals where traveler demand is surging the fastest:<\/span><\/p>\n\n\n\n

       <\/p>\n\n\n\n

      Country<\/b><\/td>2024 Bookings<\/b><\/td>2025 Bookings<\/b><\/td>YoY Growth<\/b><\/td><\/tr>
      Mexico<\/span><\/td>2,552<\/span><\/td>4,740<\/span><\/td>+85.74%<\/b><\/td><\/tr>
      United Kingdom<\/span><\/td>72,248<\/span><\/td>127,473<\/span><\/td>+76.44%<\/b><\/td><\/tr>
      Italy<\/span><\/td>86,870<\/span><\/td>141,610<\/span><\/td>+63.01%<\/b><\/td><\/tr>
      France<\/span><\/td>100,563<\/span><\/td>157,084<\/span><\/td>+56.20%<\/b><\/td><\/tr>
      Brazil<\/span><\/td>12,501<\/span><\/td>18,722<\/span><\/td>+49.76%<\/b><\/td><\/tr>
      United States<\/span><\/td>149,629<\/span><\/td>214,984<\/span><\/td>+43.68%<\/b><\/td><\/tr>
      Germany<\/span><\/td>1,008<\/span><\/td>1,405<\/span><\/td>+39.38%<\/b><\/td><\/tr>
      Greece<\/span><\/td>22,041<\/span><\/td>29,433<\/span><\/td>+33.54%<\/b><\/td><\/tr>
      Spain<\/span><\/td>129,235<\/span><\/td>171,706<\/span><\/td>+32.86%<\/b><\/td><\/tr>
      Portugal<\/span><\/td>30,702<\/span><\/td>37,080<\/span><\/td>+20.77%<\/b><\/td><\/tr>
      Australia<\/span><\/td>16,219<\/span><\/td>19,014<\/span><\/td>+17.23%<\/b><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      Source: Rentals United platform data, 2024\u20132025<\/span><\/i><\/p>\n\n\n\n

      Vacation rental supply and demand statistics growth in 2025?<\/b><\/h2>\n\n\n\n

      United States<\/b><\/h3>\n\n\n\n

      The US short-term rental market is the most scrutinized in the world. The vacation rental data for 2025 tells a nuanced story, not a bust, but a clear maturation.<\/span><\/p>\n\n\n\n

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      • Active listings grew from <\/span>1,309,870 (January 2023)<\/b> to <\/span>1,600,446 (December 2025)<\/b><\/li>\n\n\n\n
      • Total booking volume through the Rentals United channel grew <\/span>+43.68% year-over-year<\/b><\/li>\n\n\n\n
      • Total booked nights in January 2025: <\/span>13.6 million<\/b> (vs. 12.38 million in January 2024, +9.8%)<\/span><\/li>\n\n\n\n
      • July 2025 booked nights: <\/span>20.9 million<\/b>, effectively flat with July 2024’s 21.0 million<\/span><\/li>\n\n\n\n
      • Average occupancy dipped slightly from <\/span>53% (2024) to 51% (2025)<\/b> as new supply diluted individual property performance<\/span><\/li>\n\n\n\n
      • 2026 forward pacing: the US is <\/span>10% on the books for the year<\/b>, with June 2026 already at <\/span>26% occupancy secured<\/b><\/li>\n<\/ul>\n\n\n\n

        The takeaway from this vacation rental data: overall demand is at record levels, but it is distributed across more inventory. Individual property performance now depends almost entirely on pricing strategy and distribution reach.<\/span><\/p>\n\n\n\n

        Europe<\/b><\/h3>\n\n\n\n
          \n
        • Europe now hosts over <\/span>4.34 million vacation rental properties<\/b><\/li>\n\n\n\n
        • Rome inventory grew <\/span>+23%<\/b>, Athens <\/span>+22%<\/b> year-over-year<\/span><\/li>\n\n\n\n
        • Spain and Portugal both averaged <\/span>60% occupancy<\/b> across 2025<\/span><\/li>\n\n\n\n
        • Girona, Spain achieved <\/span>73% occupancy<\/b>, among the highest of any European hub<\/span><\/li>\n\n\n\n
        • APAC is on track for a <\/span>14.2% CAGR through 2030<\/b>, with guest capacity surging <\/span>22% YoY<\/b> and adding 350,000+ new spaces in a single year<\/span><\/li>\n<\/ul>\n\n\n\n

          Source: PriceLabs proprietary occupancy data, 2025<\/span><\/i><\/p>\n\n\n\n

          Australia stands out as the strongest-performing market globally, with 66% average occupancy and Q2 2026 already 36% booked. At the other end, Mexico and Brazil sit at 38%, but compensate with explosive booking volume growth, driven by short booking windows and last-minute demand.<\/span><\/p>\n\n\n\n

          Vacation rental channel statistics: Where bookings are coming from<\/b><\/h2>\n\n\n\n

          The vacation rental data on channel performance is unambiguous: multi-channel distribution is no longer optional. Here is how the major platforms grew in 2025 on the Rentals United network:<\/span><\/p>\n\n\n\n

          Channel<\/b><\/td>YoY Growth<\/b><\/td><\/tr>
          Booking.com<\/span><\/td>+48.74%<\/b><\/td><\/tr>
          Airbnb<\/span><\/td>+48.88%<\/b><\/td><\/tr>
          Expedia<\/span><\/td>+53.48%<\/b><\/td><\/tr>
          Vrbo<\/span><\/td>+36.65%<\/b><\/td><\/tr>
          Marriott Homes & Villas<\/span><\/td>+25.31%<\/b><\/td><\/tr>
          HomeToGo<\/span><\/td>+187.28%<\/b><\/td><\/tr>
          Plum Guide<\/span><\/td>+40.12%<\/b><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

          Source: Rentals United platform data, 2024\u20132025<\/span><\/i><\/p>\n\n\n\n

          Booking.com and Airbnb dominate by volume, but Expedia is growing faster than both. HomeToGo’s 187% surge is the most dramatic story in this year’s vacation rental statistics \u2014 signaling that niche aggregator platforms are capturing meaningful share from the major OTAs.<\/span><\/p>\n\n\n\n

          Additional channel vacation rental data points worth noting:<\/span><\/p>\n\n\n\n

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          • Airbnb <\/span>exclusive listings dropped 11.05%<\/b> while Booking.com exclusives <\/span>rose 10.6%,<\/b> reflecting a broader diversification trend among hosts<\/span><\/li>\n\n\n\n
          • Expedia reported a <\/span>12% increase in booked room nights<\/b> in late 2024, with vacation rentals playing a central role<\/span><\/li>\n\n\n\n
          • Urban inventory is climbing again, with visibility on hotel-oriented OTAs <\/span>doubling in some markets<\/b><\/li>\n<\/ul>\n\n\n\n

            In every single market measured, dynamic pricing adoption delivers materially higher occupancy. In Italy, the gap reaches 30 percentage points. Even in the relatively mature US market, dynamic pricing users outperform static-rate properties by 13 points. By end of 2026, dynamic pricing is expected to be the industry baseline, meaning the window for competitive advantage through early adoption is closing.<\/span><\/p>\n\n\n\n

            Vacation rental segment statistics: luxury vs. mid-term vs. standard<\/b><\/h2>\n\n\n\n

            One of the most important stories in this year’s vacation rental statistics is the performance divergence between property segments. Not all rentals are growing equally.<\/span><\/p>\n\n\n\n

            Segment<\/b><\/td>2024 Bookings<\/b><\/td>2025 Bookings<\/b><\/td>YoY Booking Growth<\/b><\/td>2024 Value<\/b><\/td>2025 Value<\/b><\/td>YoY Value Growth<\/b><\/td><\/tr>
            Luxury Apartments<\/span><\/td>9,724<\/span><\/td>21,354<\/span><\/td>+119.6%<\/b><\/td>\u20ac12.57M<\/span><\/td>\u20ac33.83M<\/span><\/td>+169.0%<\/b><\/td><\/tr>
            Mid-Term Apartments<\/span><\/td>6,334<\/span><\/td>6,998<\/span><\/td>+10.5%<\/span><\/td>\u20ac42.32M<\/span><\/td>\u20ac41.55M<\/span><\/td>-1.8%<\/span><\/td><\/tr>
            Short-Term Apartments<\/span><\/td>1,241,509<\/span><\/td>1,492,457<\/span><\/td>+20.2%<\/span><\/td>\u20ac1.07B<\/span><\/td>\u20ac1.26B<\/span><\/td>+17.7%<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

            Source: Rentals United platform data, 2024\u20132025<\/span><\/i><\/p>\n\n\n\n

            The luxury segment is the clearest winner in 2025 vacation rental data. A 119% increase in booking volume combined with a 169% increase in revenue value represents a near-complete realignment of where premium traveler spend is going. Airbnb reported a 30% year-over-year increase in demand for luxury properties, and Homes & Villas by Marriott Bonvoy projects 25% booking growth, with a forecast of 40% luxury revenue growth industry-wide by end of 2026.<\/span><\/p>\n\n\n\n

            Mid-term rentals (30+ days) remain a strategically valuable buffer. While booking volume grew modestly, the value-per-booking metric is revealing: mid-term stays average roughly \u20ac6,000 per booking compared to ~\u20ac845 for standard short-term stays.<\/span><\/p>\n\n\n\n

            How property managers use AI to increase revenue<\/b><\/h2>\n\n\n\n

            2026 is already proving how AI will revolutionize the short-term rental industry. In 2025, strategic application of AI transformed the industry. Technology moved from a simple convenience to a core requirement for operational excellence and revenue protection.<\/span><\/p>\n\n\n\n

            As a revenue-first channel manager, we’ve witnessed first-hand how property managers are no longer just “testing” AI, they are harvesting real-world results that scale their portfolios without adding complexity.<\/span><\/p>\n\n\n\n

            Strategic shifts with AI and data<\/b><\/p>\n\n\n\n