{"id":48516,"date":"2026-10-16T11:57:30","date_gmt":"2026-10-16T11:57:30","guid":{"rendered":"https:\/\/rentalsunited.com\/?p=48516"},"modified":"2026-10-16T11:57:31","modified_gmt":"2026-10-16T11:57:31","slug":"how-cocoonr-turned-hometogo-into-its-highest-adr-channel","status":"publish","type":"post","link":"https:\/\/rentalsunited.com\/es\/blog\/how-cocoonr-turned-hometogo-into-its-highest-adr-channel\/","title":{"rendered":"In The Spotlight: How Cocoonr turned HomeToGo into its highest-ADR channel"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/rentalsunited.com\/vacation-rental-case-studies\/cocoonr\/\">Cocoonr<\/a> has been on <a href=\"https:\/\/rentalsunited.com\/connected-listings\/hometogo\/\">HomeToGo<\/a> since 2021. Today the channel delivers an outsized share of high-value, long-lead time bookings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On HomeToGo, Cocoonr boasts an average daily rate of \u20ac108.80, well above what the same portfolio earns with other major competitors, and guests who book more than two months out on average.<\/p>\n\n\n\n<h2 id=\"meet-cocoonr\" class=\"wp-block-heading\">Meet Cocoonr<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cocoonr has been managing vacation rentals across France since September 2015, founded by Antoine Serrurier. The company runs a hybrid model out of 22 local agencies, from Rennes to Marseille to Annecy, split across two offers: Cocoonr Gestion, a full-service management arm handling guest experience and operations directly, and Cocoonr Distribution (formerly Book&amp;Pay), built for owners who self-manage or work with local concierge partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Between the two, Cocoonr manages around 4,500 properties nationwide today, roughly 1,500 under full management and 3,100 under distribution, across a portfolio of 2,800 apartments and 1,800 houses, including 100 chalets and 90 villas spanning coastal, countryside, urban, and mountain destinations. A 140-person team, with centralized revenue management, distribution, finance, and technology functions based at headquarters in Rennes, is what lets that many local agencies run without turning into 22 separate operations.<\/p>\n\n\n\n<h4 id=\"the-gap-hometogo-filled\" class=\"wp-block-heading\">The gap HomeToGo filled<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Before connecting to HomeToGo, Cocoonr was already distributing across Airbnb, Booking.com, Vrbo, and its own direct booking site, synced through Rentals United with no manual calendar work required. The gap wasn&#8217;t operational, it was geographic: Cocoonr had limited visibility with German and Dutch travelers specifically, the demographic most likely to book longer stays in coastal and countryside holiday homes. The broader issue sitting underneath that was concentration risk, with Airbnb and Booking.com carrying most of the distribution load.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;As soon as Rentals United launched its connection to HomeToGo in August 2021, Cocoonr seized the opportunity to expand. Onboarding was effortless\u2014in Kevin Abaziou&#8217;s words, &#8216;the synchronization became fully automated, requiring no additional manual work,&#8217; allowing Cocoonr to instantly capture new international demand<\/p>\n\n\n\n<h4 id=\"what-changed-since-2021\" class=\"wp-block-heading\">What changed since 2021<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Between 2021 and 2022, bookings experienced explosive growth of +2,690.5%* as the connection scaled up. This momentum continued into 2023 with a +179.4% YoY increase, followed by steady expansion of +7.2% from 2023 to 2024 and +19.2% from 2024 to 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>*This is based on Cocoonr\u2019s internal numbers from 2021 until 2026<\/em><\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;While representing a focused portion of total bookings, HomeToGo plays a high-impact role in Cocoonr&#8217;s portfolio by delivering an outsized share of revenue value:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Metric<\/strong><\/th><th><strong>HomeToGo<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Average daily rate**<\/td><td>\u20ac108.80<\/td><\/tr><tr><td>Average booking window**<\/td><td>75.8 days<\/td><\/tr><tr><td>Average length of stay*<\/td><td>8 days<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>**Cocoonr\u2019s internal numbers *HomeToGo internal numbers for Cocoonr from 1 Jan 2026 &#8211; 25 Aug 2026<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guests booking through HomeToGo pay more per night and book nearly twice as far in advance as guests on Cocoonr&#8217;s two largest channels. For a portfolio with a meaningful share of larger properties and leisure destinations, that combination, higher rate plus longer lead time, is exactly the kind of demand that&#8217;s hardest to source and easiest to plan around.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The demographic shift tracks with why Cocoonr connected to the channel in the first place. German and Dutch travelers now make up a noticeably larger share of bookings than before, a guest base that was overwhelmingly French prior to 2021.<\/p>\n\n\n\n<h2 id=\"why-it-stayed-easy\" class=\"wp-block-heading\">Why it stayed easy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cocoonr&#8217;s team is explicit that the appeal isn&#8217;t just the numbers, it&#8217;s the lack of operational drag. Adding and updating properties on HomeToGo runs through Rentals United without the manual extranet required on other leading platforms. Reservations sync correctly, calendars update instantly, and availability blocks reliably enough that overbooking hasn&#8217;t been a concern. Cocoonr also points to keeping control over payments and security deposits as a real advantage of the channel, not a minor detail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asked to sum up the impact of the connection in three words, Kevin picked: efficient, reliable, complementary.<\/p>\n\n\n\n<h4 id=\"looking-forward\" class=\"wp-block-heading\">Looking forward<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Cocoonr isn&#8217;t planning to add major new channels for now, its stated priority is strengthening performance across its existing mix, while testing occasional opportunities like Hopper. HomeToGo has earned a permanent place in that mix rather than a temporary one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kevin&#8217;s advice to other property managers considering the channel: lean into how little operational complexity it actually adds. &#8220;The combination of HomeToGo and Rentals United allows property managers to access additional international demand and diversify their distribution strategy without creating additional operational complexity or manual workload.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[Image placeholder: 2 to 3 Cocoonr property photos, coastal or countryside listings recommended given the HomeToGo demand profile described above]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*HomeToGo internal numbers for Cocoonr from 1 Jan 2026 &#8211; 25 Aug 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cocoonr has been on HomeToGo since 2021. Today the channel delivers an outsized share of high-value, long-lead time bookings. On HomeToGo, Cocoonr boasts an average daily rate of \u20ac108.80, well above what the same portfolio earns with other major competitors, and guests who book more than two months out on average. Meet Cocoonr Cocoonr has [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":48517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"blog-tag":[],"class_list":["post-48516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/posts\/48516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/comments?post=48516"}],"version-history":[{"count":2,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/posts\/48516\/revisions"}],"predecessor-version":[{"id":48615,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/posts\/48516\/revisions\/48615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/media\/48517"}],"wp:attachment":[{"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/media?parent=48516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/categories?post=48516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/tags?post=48516"},{"taxonomy":"blog-tag","embeddable":true,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/blog-tag?post=48516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}