{"id":36500,"date":"2024-06-13T09:19:14","date_gmt":"2024-06-13T09:19:14","guid":{"rendered":"http:\/\/54.247.233.135\/?p=36500"},"modified":"2026-07-17T10:55:29","modified_gmt":"2026-07-17T10:55:29","slug":"bookings-are-up-in-the-sunshine-state-heres-how-to-earn-more-from-your-florida-properties","status":"publish","type":"post","link":"https:\/\/rentalsunited.com\/es\/blog\/bookings-are-up-in-the-sunshine-state-heres-how-to-earn-more-from-your-florida-properties\/","title":{"rendered":"How to increase revenue from your vacation rentals in Florida"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The Sunshine State\u2019s stunning beaches, warm climate, and vibrant culture have led to a 10% increase in bookings compared to last year. The Florida vacation market is booming, and you may be wondering how to get in on a slice of that pie.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Whether you\u2019re fully booked this season or are still searching for how to fill in those vacant rooms, one thing\u2019s for sure: we can help you increase your bookings and earn more money.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Let\u2019s have a look at how to increase your own Florida property bookings by 10% this year and grow your vacation rental revenue.<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"know-the-florida-vacation-rental-market\"><span style=\"font-weight: 400;\">Know the Florida vacation rental market<\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The pandemic started the shift to remote work, and more people moved to Florida to seek out a better lifestyle and more affordable housing<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">This shift also led to an increase in vacation rental stays &#8211; and demand is only going up.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Familiarize yourself with the Florida vacation rental market to understand the strengths and unique selling points of your property and have an advantage over your competition.&nbsp;<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"know-who-you-re-selling-to\"><span style=\"font-weight: 400;\">Know who you\u2019re selling to<\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Even Ron DeSantis, Florida\u2019s governor, <\/span><a href=\"https:\/\/www.flgov.com\/2024\/05\/06\/florida-remains-the-1-destination-for-domestic-tourism\/\"><span style=\"font-weight: 400;\">announced that Florida<\/span><\/a><span style=\"font-weight: 400;\"> is the number 1 domestic tourist destination in the United States and the number 2 destination for international visitors.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Who are the travelers rolling into Florida? Here\u2019s a clue: they really are rolling in &#8211; <\/span><a href=\"https:\/\/www.visitflorida.org\/resources\/research\/research-faq\/#:~:text=Do%20most%20visitors%20come%20to,%25%20by%20non%2Dair%20means\"><span style=\"font-weight: 400;\">by car<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>Domestic tourists make up 20% of Florida\u2019s visitors<\/b><span style=\"font-weight: 400;\">, with many of them coming from the neighboring East Coast. So, it\u2019s no surprise more tourists arrive by car than by plane.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Having ample parking space at your Florida vacation rental property can be the game- changer between empty calendar slots and a fully booked summer.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">International visitors come from all over the world, ranging from Canada to the U.K. and from Brazil to Germany.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Regardless of where they\u2019re coming from, try to understand more about your guests. If possible, speak with them when you welcome them to your property or create a personalized feedback form. Consider why they chose your property for their vacation:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Was it the waterfront view? The refurbished furniture? The amenities? The answer will paint a picture of your vacation rental\u2019s unique selling points.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Is it mostly groups or couples that book their Florida stay in your vacation rental? Couples might appreciate romantic touches, while groups might be more interested in nightlife activities or extra amenities, such as board games or a popcorn machine for movie nights (while Florida offers many exciting outdoor activities, sometimes guests need a rest too).<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Do families often bring their children and require extra sleeping space? Providing extra beds or a sofa bed and clearly describing the options in your listing could boost your bookings.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Are the less abled interested in your property thanks to its accessibility options? Make sure you provide ample descriptions and photos of these options in your listing.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Having a clear idea of why guests choose your Florida property for their vacation enables you to create more targeted, personalized experiences, ultimately increasing your bookings and revenue.<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"meet-travelers-where-they-re-booking\"><span style=\"font-weight: 400;\">Meet travelers where they\u2019re booking<\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Regardless of your amenities, you should list and promote your property in the right place. When visitors easily find your listing, they are likely to become guests, leading to significant increases in your revenue.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Since domestic tourism makes 20% of Florida\u2019s vacation rental scene, it\u2019s crucial to be where Americans are searching and booking trips.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here is a list of our top recommendations for vacation rental listings, based on where we see the majority of bookings in Florida being made:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"390\" src=\"https:\/\/rentalsunited.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-13-at-11.49.35-1024x390.png\" alt=\"\" class=\"wp-image-36890\" srcset=\"https:\/\/rentalsunited.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-13-at-11.49.35-1024x390.png 1024w, https:\/\/rentalsunited.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-13-at-11.49.35-300x114.png 300w, https:\/\/rentalsunited.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-13-at-11.49.35-768x293.png 768w, https:\/\/rentalsunited.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-13-at-11.49.35-1536x585.png 1536w, https:\/\/rentalsunited.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-13-at-11.49.35-2048x780.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To generate the most revenue from your vacation rentals, list your properties via Rentals United. <\/span><a href=\"https:\/\/rentalsunited.com\/vacation-rental-channel-manager\/\"><span style=\"font-weight: 400;\">The Vacation Rental Channel Manager<\/span><\/a><span style=\"font-weight: 400;\"> automatically syncs and updates your listings on multiple booking sites worldwide, expanding your reach to potential guests and streamlining your operations.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"understand-what-travelers-are-looking-for-and-give-it-to-them\"><span style=\"font-weight: 400;\">Understand what travelers are looking for &#8211; and give it to them<\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In Florida, groups and families reign supreme. With an average of five guests per booking, larger properties are in high demand. Four and five-bedroom houses consistently attract the most bookings, and visitors usually spend more than a simple weekend getaway &#8211; the average length of stay in Florida is 5 nights. No one wants to leave the sunny beaches too early!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This is not surprising, as some of the most popular activities in Florida are beach or waterfront activities, amusement and theme parks, and sightseeing. <\/span><a href=\"https:\/\/www.visitflorida.org\/resources\/research\/research-faq\/#:~:text=Do%20most%20visitors%20come%20to,%25%20by%20non%2Dair%20means\"><span style=\"font-weight: 400;\">(4)<\/span><\/a><span style=\"font-weight: 400;\"> Florida\u2019s over 200 state parks and forests are a big attraction for visitors &#8211; and hikes are always more fun in groups!<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"360\" src=\"https:\/\/rentalsunited.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-13-at-11.49.52-1024x360.png\" alt=\"\" class=\"wp-image-36894\" srcset=\"https:\/\/rentalsunited.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-13-at-11.49.52-1024x360.png 1024w, https:\/\/rentalsunited.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-13-at-11.49.52-300x105.png 300w, https:\/\/rentalsunited.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-13-at-11.49.52-768x270.png 768w, https:\/\/rentalsunited.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-13-at-11.49.52-1536x540.png 1536w, https:\/\/rentalsunited.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-13-at-11.49.52-2048x720.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you have the bedrooms, showcase them in the property name, description, amenities, and photos. If you don\u2019t, remain optimistic and get creative. Can you offer extra sleeping space? What are the unique selling points of your properties, especially compared to the competition? <\/span><a href=\"https:\/\/rentalsunited.com\/elevate\/\"><span style=\"font-weight: 400;\">Property health cards<\/span><\/a><span style=\"font-weight: 400;\">, like those offered by Rentals United, are the ace up your sleeve when it comes to ensuring your listings have what they need to earn bookings.<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"attract-your-target-audience-with-a-tailored-vacation-rental-listing\"><span style=\"font-weight: 400;\">Attract your target audience with a tailored vacation rental listing<\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Personalized communications, detailed descriptions, visually appealing images, and good reviews are key to ensuring your Florida vacation rentals are all booked up this season.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Highlight the unique selling points of your listings to attract your ideal guests, set your property apart, and increase bookings.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-write-compelling-descriptions\"><span style=\"font-weight: 400;\">1. Write compelling descriptions&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Vacation rental <\/span><span style=\"font-weight: 400;\">descriptions<\/span><span style=\"font-weight: 400;\"> provide necessary details about amenities, layout, and location. They highlight unique features and allow guests to envision themselves enjoying their ideal vacation at your property. Property managers who write detailed descriptions also avoid extra communication hassles by addressing frequently asked questions upfront.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If your guests arrive in Florida by car, leave clear instructions on how, where, and for how long they can use your property\u2019s designated parking space.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you only have 2 double bedrooms but enough space in the living room to use a sofa bed, clearly state in your listing that your property can host 5 (or more). Your listing photos should include a couple of shots of the closed and open versions of the sofa bed.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Remember to always optimize for keywords and search filters. If your property is near a beach in Florida, feature relevant keywords to increase bookings. If your vacation rental is near one of Florida\u2019s national parks, mention some of the trails and adventures in the area.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Use the <\/span><a href=\"https:\/\/rentalsunited.com\/vacation-rental-quality-check\/\"><span style=\"font-weight: 400;\">Quality Checker<\/span><\/a><span style=\"font-weight: 400;\"> tool from Rentals United to automatically assess the information from your listings and identify missing pieces of content.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-take-professional-photos-of-your-property\"><span style=\"font-weight: 400;\">2. Take professional photos of your property<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Over 50% of potential guests<\/span><span style=\"font-weight: 400;\"> say photos are the most important factor when choosing accommodation for their dream vacation.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you are wondering why this percentage is so impressive, it\u2019s because professional photos build trust and highlight the property&#8217;s best features, attracting more interest and reducing vacancy time.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">With the right setup and lightning, even a phone camera can take high-quality photos that increase bookings of your Florida vacation rental. With some of Florida\u2019s memorable beach sunsets and bright sunny afternoons, you are sure to capture a time of day that showcases the best features of your property.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you have one, don\u2019t forget to list a photo of your parking space to put yourself ahead of the competition for all the visitors coming to Florida by car!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-boost-visibility-and-bookings-with-5-reviews\"><span style=\"font-weight: 400;\">3. Boost visibility and bookings with 5* reviews<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Discounts or low prices are nice, but they represent only a portion of what influences guests looking to book a vacation to Florida. Good reviews are one of the biggest decision factors for travelers. They are also <\/span><a href=\"https:\/\/rentalsunited.com\/blog\/how-to-get-5-stars-reviews\/\"><span style=\"font-weight: 400;\">major ranking factors<\/span><\/a><span style=\"font-weight: 400;\"> for OTAs like Airbnb and Booking.com.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Is your rating not where you want it to be? Try using the <\/span><a href=\"https:\/\/rentalsunited.com\/vacation-rental-guest-communication\/\"><span style=\"font-weight: 400;\">Guest Communication tool<\/span><\/a><span style=\"font-weight: 400;\"> from Rentals United and chat with all your guests on chat, Whatsapp, and email in one unified inbox. Guests always appreciate smooth communication with property managers, and you will feel more relieved as well.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As an extra touch to make guests feel appreciated and increase your chances of getting a 5* review, improve your vacation rental property with:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Snacks and drinks from Florida,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Florida food, activities, and local attractions guides,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Florida maps,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Books about Florida or with storylines happening in the state,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Board games,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Complimentary toiletries (bonus points if they contain native plants from Florida or are locally made).<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Increased guest satisfaction leads to more positive reviews, increasing booking numbers and revenue.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Shifting the communications, photos, and descriptions of your Florida-based listing towards a personalized approach will help you attract your target audience, receive more 5* reviews, and increase your vacation rental revenue!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Looking to boost your bookings and increase the revenue you earn from your Florida vacation rental properties?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/rentalsunited.com\/#contact-us\">Let&#8217;s Talk!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bookings are up in the sunshine state. Here&#8217;s how to earn more from your Florida properties.<\/p>\n","protected":false},"author":4,"featured_media":37337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,40,54],"tags":[],"blog-tag":[],"class_list":["post-36500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-channel-manager-news","category-rental-management"],"acf":[],"_links":{"self":[{"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/posts\/36500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/comments?post=36500"}],"version-history":[{"count":1,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/posts\/36500\/revisions"}],"predecessor-version":[{"id":45229,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/posts\/36500\/revisions\/45229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/media\/37337"}],"wp:attachment":[{"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/media?parent=36500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/categories?post=36500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/tags?post=36500"},{"taxonomy":"blog-tag","embeddable":true,"href":"https:\/\/rentalsunited.com\/es\/wp-json\/wp\/v2\/blog-tag?post=36500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}