In only 4 years vacation rental metasearch HomeToGo, which started as a travel start-up, became the go-to search engine for vacation rentals. This metasearch brings together pricing options from hundreds of vacation rental websites and displays them all in one quick and easy overview. They now have 17 websites worldwide and attract a monthly audience of over 20 million. We sat down with them and asked them what you need to know to list your properties on HomeToGo.

Who is HomeToGo?

Founded in 2014, HomeToGo is an independent metasearch specifically dedicated to vacation rentals. It allows their customers to quickly and easily compare listings from over 11 million offers in over 250 countries. With available smart filters and intelligent sorting, they’re able to match their results to their customers exact requirements to find the perfect rental. In addition, they inspire their customers by showing their top 20 destinations and enabling them to create their dream vacation property wish list.

What is your Mission?

Our mission is to compile a unique portfolio to find the perfect accommodation for every occasion

Who are your travelers?

HomeToGo provides a quick and easy way for users to find their perfect vacation rental in one simple search. We have properties for everyone and see a variety of groups searching on our site. Of course, vacation rentals are a popular option for families, so large group searches are common. On average typical searches for stays are around 6 nights. People search HomeToGo from all over the world as we offer localized sites in 17 countries in total.

What are your most successful destinations?

Europe and the USA are where the largest part of our users are traveling and looking for a vacation rental. However, as we are the world’s largest vacation rental search engine, it does matter for us to always make sure we have the perfect rentals listed in all destinations.

Although destinations within Europe and the USA are our user’s favorite pick today, we’re seeing new trends and travelers are searching for rentals in destinations throughout Asia and the Pacific.

What do successful listings on your site do differently?

When it comes to success online – for vacation rentals it’s about three things: Great photos, great reviews, and putting the big selling points in the first two sentences.

For example, our data shows that when the quality of the image is higher, the likeliness of the vacation rental being booked is way higher. We focus on obtaining the highest quality data from our partners so that we can optimize conversion for them and provide the customer with relevant, up-to-date information in the most intuitive way possible.

Where are you looking to expand?

We want to provide a localized experience for users all over the world. We have just launched our 17th market, Brazil, and are planning on opening more markets in the next year – with Asia in our sights.

Additionally, we look for new partners who provide a great selection of vacation rentals in the favorite destinations of our users, but also in emerging and event-specific destinations. For example, we worked hard last year to collaborate with more partners in Russia to answer the World Cup tourism peak that will happen this summer.

How do you market yourself?

We’re the largest vacation rental search engine in the world. We have over 11 million properties from over 250 different vacation providers. We want our users to know that when they search for their perfect vacation rental on HomeToGo, they will find exactly what they are looking for – fast.

What is so good about working with Rentals United?

We’re very lucky to work with Rentals United. Their global presence has given us the opportunity to work with property managers worldwide and to integrate new vacation rentals in destinations where the demand for vacation homes is continually increasing“- Partick Andrä, CEO of HomeToGo

Connect to HomeToGo with your Rentals United account now!

  • Commission: 10%
  • Do I need to create an account? No, Rentals United creates the account and the ads for you
  • Any restrictions? No restrictions for this metasearch
  • Payment: You will have to charge the guest yourself-in

Are you connected to HomeToGo or other metasearch listing sites? Share your experience in the comments below!