If you’re serious about standing out from your competition, getting traffic to your website, delighting your guests and encouraging repeat customers, one way to go: creating fresh relevant digital content. We give you the how, why and even a cheat-sheet in this article packed with useful information on content marketing for vacation rentals.
Not all sales channels are created equal, nor are all property managers. The whole premise of Rentals United is based on this notion which is why we continuously strive to make the relationship between these beautifully complicated entities as blissful as possible! Booking.com has properties in 212 countries and is available in over 40 languages. With 4.5 million bookings per week, if you’re not already advertising your properties on this platform, find out exactly how to get going NOW with this step by step guide!
A presence on Twitter is important in any industry today: it helps your credibility, provides an outlet for your content marketing, can make you rank higher on Google and possibly, can help you get direct sales. Get your good Twitter reputation started by following and being followed by the right people and companies. We’ve made a list of important vacation rental Twitter accounts just for you. See you there!
Amazon Echo is a new generation, hands-free speaker which you control with voice. How can such a device enhance the guest experience in your rentals? Let us fill you in on all the possibilities of Amazon Echo for Vacation Rentals.
At Rentals United we know from our clients that running from check-in to check-out can be a major stress factor. One way to deal with this pain point or (at least as a backup) is to use specialised companies in key exchange and key drop box for vacation rentals. We researched such services in Europe, UK and the States and found these 4 companies that have slightly different ways of doing things and different pricing! Looking for more peace of mind with your check-ins? Dive into the world of vacation rental key exchange!
The 2nd Vacation Rental Success Summit will be held on the 6th & 7th of May 2017 in Toronto. Vanessa, from Rentals United, will be presenting “Towards an optimal marketing mix”, and although that should be reason enough for you to want to attend (!), here are another 5 reasons (revealed by Heather Bayer!) + an exclusive discount code for the readers of this blog!!
Did you know that how your property is photographed has a major impact on the number of bookings you receive? It actually goes down to the nitty gritty details like the angles, lighting, the color of the sky, the number of props (or lack of), and color of your wall or bed linen. Actually, that’s just the beginning… but don’t panic! We asked not one, but TWO of the top experts in vacation rental photography, Tyann Marcink & Alan Egan, to share their best tips. From mistakes, to staging and angles, get ready for the most useful photography lesson you’ve ever had!
It can cost any business 5 to 10 times more to acquire a new customer than to retain an existing one. But you probably already know that. What you may not know is that 70% of people that stay in a Vacation Rental do not remember who they stayed with (we learned that at a Phocuswright presentation in Amsterdam recently). 70%? Wow! This is what we need to work on as industry today. We can start by learning from hotels and rejoice in the fact that unlike large hotel chains our loyalty programs can have less restrictions, more independence, and the liberty to be as creative as we want by offering unique rewards. Make your guests feel special and come back time and time again with the following tips.
A giant in the vacation rental industry, HomeAway has been making bold changes to the platform in 2016. The results in terms of profit have been incredible: HomeAway made more profit in the last quarter of 2016 as it did in the whole of 2015! With all these changes affecting the way PM and owners have historically worked with HomeAway, the company is often organising local workshops, helping shed the light on how the platform now works, from guest stats to booking models, costs and what affects the algorithm. The last one of those was on the 24th of Feb 2017 in the very cool TSociety venue in Barcelona. HomeAway kindly invited Rentals United to present alongside top managers in the HomeAway group. Here’s the low down.
We will let you in on the how, but firstly here’s the why; according to TUI’s research, Europe currently takes first place on the Chinese traveler’s list of preferred destinations and the US claims a strong 2nd place. The World Health Organisation anticipates that in 2020, a whole quarter of all travelers visiting Europe from Asia will come from China. At the same time, Airbnb says guests from China grew by 500% in 2016. And what kind of Chinese traveller uses Airbnb? “The average Chinese tourist is 30 years old and is using Airbnb to have a truly authentic, local experience”. Ready to give them that experience? Read our tips for attracting Chinese Tourists to your vacation rentals!