Are you performing better than the “average owner” in the vacation rental industry? Have a look at some key vacation rental industry stats and decide for yourself. Find out how much income owners make on average, how much they spend on marketing, what amenities motivate travelers to book, the key reasons why they choose vacation rentals over hotels… and more! Plus, it’s all laid out in a nice infographic! Enjoy 🙂
Customer satisfaction… a large and much debated topic by pretty much everyone in the hospitality industry. Our success as vacation rental professionals largely depends on getting good reviews from customers, so to surprise and delight them is absolutely paramount. Today we got James C. Sells (who also writes for Tripping.com) with his years of experience in the vacation rental industry to shed some light on the subject. So read on for 4 easy tips to improve the guest satisfaction in your vacation rentals.
With the low season looming (at least in most of Europe) it is a good time to start hunting for new product for your vacation rental portfolio. While this post is mainly aimed at professionals that manage the properties of private owners, it also has tips that private owners may capitalise on, like best practices on google plus and an innovative start-up that help you find property managers (they’ve even given us a special discount code so you can try them right-away!). So read on for some easy and cheap ways to increase your vacation rental portfolio.
As our industry is maturing, the job of a vacation rental manager has become increasingly complex. At Rentals United we’re always busy finding ways to make that job more easier and more efficient, so without further ado here are the 10 vacation rental tools & services must have … & nicely laid out in an infographic!
Our three interviewees are confident we have something solid over the hotel industry… Richard Vaughton puts it this way “We may have disturbed sleeping giants”… Nevertheless, how can we sustain our rapid growth? What are the things we need to look out for? Read on to see how our 3 Vacation Rental Pros compare us to the hotel industry – With Richard Vaughton (Discovery Holiday Homes), Shaun Stewart (AirBnB) and Mike Donelly (ApartmentsApart).
One of the big mistakes that vacation rental managers and owners make is to stay in their own bubble. Fortunately it doesn’t have to take much to stay informed… in fact it just takes a few blog subscriptions! We’ve compiled some of the best ones out there, the ones we like and follow. These are the ones where you do need to click “Subscribe” !
If you haven’t started to modernise your rentals for the Millennial generation (those born between 1980 and 2000) the figures we’re about to share may come as a wake up call… Indeed more than 70% of Millennials took at least one leisure trip in 2013, and in 2014 they spent 20% more than the previous year. Why such a trend up? The Boston Consulting Group reports that the Generation Y (another fancy term for Millennials!), is more interested in travelling abroad than the older generation… and this by 23%!! So what can we vacation rental owners and managers do to attract this group? So rather than offering plain services here are some ideas for EXPERIENCES in your vacation rentals. Read on for easy-to-implement ways to court the wonderful Millennials.
Cutting on your vacation rental energy bills is not an easy task. You’ve probably tried planting posters asking guests to turn the lights and AC off when they leave, or reminding them to save on water consumption when they brush their teeth (irrk!)… ok but do they really follow your instructions? Let’s face it: if you were living in your rental yourself the energy bills would be much lower. So instead of giving you light bulb tips (well…not unless they’re pretty smart!) we’ve turned to the Internet of things (IOT) devices to see how the latest smart home tech can help us, vacation rentals owners and managers, save on bills.
We’d like to think that we’ve compiled a list of mistakes that only new vacation rental owners make… Yet the reality is that some of these mistakes are done by experienced ones too. Everyday we hear of people not reaching 75% occupancy rate because of their poor distribution network; too many times do we get asked what a PMS is and why they’re useful; and oh so often do we read bad reviews because of poor check-ins. So whether new or experienced, these are some of the mistakes you ought to avoid making… now!
Have you heard of that hotel in Maastricht that allows you to rent a goldfish for the night so you don’t feel so alone?! Pictures of the little red fish went round the social networks like craaaazy. Ideas like these are pure genius and not just because of the increase in revenue, but because they also build brand loyalty and awareness.
Thankfully the upselling ideas we came up with are somewhat easier to put in practice… Promise you won’t need to steal the goldfish from your kids bedroom!