This is the story of how a vacation rental owner grew the biggest instagram following on his island. When Thibault Masson started his vacation rental business in St Barts 1 year ago, he knew a thing or two about Twitter and Facebook. But when he got into Instagram, bookings started really coming in and in 1 year he grew his portfolio from 2 villas to 4 villas. Here are his tips on making Instragam work for you in your region.
Whether you manage 2 or 100 vacation rentals, a consistent brand experience across your properties, and from the enquiry to the check-out, is one way to increase referrals and repeat visitors. As our industry matures so must our standards, and branding is part of us growing up. It all starts with designing a logo that communicates what people really enjoy about our rentals and we have some tips on how to create one without breaking the bank. Yet we’re not going to leave it at that because a brand is not just a logo, so read on for practical tips on how to brand your vacation rental business.
The success we had with the “Vacation Rental Owner Manifesto” prompted us to do something similar for guests. So we created a manifesto aimed at reminding guests to remind them to take care of our properties, our cherished homes and at times… problematic neighbours :). The “Vacation Rental Guest Manifesto” was then printed on fridge magnets, and we gave thousands away to owners and property managers at the VRMA conference in New Orleans. The feedback was unexpected: We had people running after us asking for more “I have 50 properties, can you give me.. huh… 49 more?!” “These are incredible! Do you sell them?” No, in fact we don’t sell them, they were meant as a gift. So today, we’d like to give everyone the opportunity to print the manifesto for their rentals in a big poster size (A1). Just download it from the article post and give us a thumbs up by sharing!
Business travelers are the type of customer that everyone in the hospitality industry wants to attract. They tend to be wealthier so they spend more money and bring business to the surrounding area, but most importantly: they are often repeat guests! For decades it was a given that business travelers would stay in hotels, but the fact that Airbnb has recently launched a business travel program signals that times have changed. Here are some tips to help property managers capitalize on this excellent and still mostly untapped opportunity.
Leonardo da Vinci was able to write with one hand and draw with the other at the same time; let’s hope your skills of managing properties are as impressive. In case they aren’t – hum hum – then the following article with tips of what you can do yourself to improve efficiency and list of companies that you could delegate important work to, is for you. From useful photography ebooks to smart pricing tools & availability management over why you need professional translation, here are essential tips to turn your vacation rental into a sales machine!
Interior designing a vacation rental can be a difficult task. Knowing the tastes of all the different types of people that will be staying there is frankly, impossible. Having the time to do it, when we barely have time to eat breakfast on most days, is potentially an even greater challenge. But unfortunately there isn’t an app for growing money (yet?!) so investing in your vacation rental is the next best thing. Read on for some killer creative and simple design ideas that will not only turn your rental into something straight out of a magazine but will also put you on track to get more bookings than Copacabana on New Year’s Eve!
As part Rentals United commitment to represent quality holiday properties around the world, we created a manifesto for vacation rental owners – a reminder of the standards we ought to adhere to when receiving guests in our holiday homes. Please share if you think that every Vacation Rental Owner should follow the principles in this Manifesto.
We got THE vacation rental marketing expert, Matt Landau, to answer the 5 most asked questions owners and managers have about vacation rental marketing, namely: “What softwares should I use?”, “What pricing strategy should I have?”, “What websites should I advertise on?”, “How can I get guests in low season?”, “How can I get repeat guests?”. Get ready for quick, to-the-point answers to help you improve your sales now.
With the low season looming (at least in most of Europe) it is a good time to start hunting for new product for your vacation rental portfolio. While this post is mainly aimed at professionals that manage the properties of private owners, it also has tips that private owners may capitalise on, like best practices on google plus and an innovative start-up that help you find property managers (they’ve even given us a special discount code so you can try them right-away!). So read on for some easy and cheap ways to increase your vacation rental portfolio.
As our industry is maturing, the job of a vacation rental manager has become increasingly complex. At Rentals United we’re always busy finding ways to make that job more easier and more efficient, so without further ado here are the 10 vacation rental tools & services must have … & nicely laid out in an infographic!