Marketing

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Content marketing for vacation rentals

If you’re serious about standing out from your competition, getting traffic to your website, delighting your guests and encouraging repeat customers, one way to go: creating fresh relevant digital content. We give you the how, why and even a cheat-sheet in this article packed with useful information on content marketing for vacation rentals.

how-to-advertise-booking-com

How to advertise on Booking.com – For Vacation Rentals

Not all sales channels are created equal, nor are all property managers. The whole premise of Rentals United is based on this notion which is why we continuously strive to make the relationship between these beautifully complicated entities as blissful as possible! Booking.com has properties in 212 countries and is available in over 40 languages. With 4.5 million bookings per week, if you’re not already advertising your properties on this platform, find out exactly how to get going NOW with this step by step guide!

vacation-rental-photography

7 Secret Vacation Rental Photography Tricks

Did you know that how your property is photographed has a major impact on the number of bookings you receive? It actually goes down to the nitty gritty details like the angles, lighting, the color of the sky, the number of props (or lack of), and color of your wall or bed linen. Actually, that’s just the beginning… but don’t panic! We asked not one, but TWO of the top experts in vacation rental photography, Tyann Marcink & Alan Egan, to share their best tips. From mistakes, to staging and angles, get ready for the most useful photography lesson you’ve ever had!

how-to-rank-high-on-homeaway

How to rank high on HomeAway in 2017

A giant in the vacation rental industry, HomeAway has been making bold changes to the platform in 2016. The results in terms of profit have been incredible: HomeAway made more profit in the last quarter of 2016 as it did in the whole of 2015! With all these changes affecting the way PM and owners have historically worked with HomeAway, the company is often organising local workshops, helping shed the light on how the platform now works, from guest stats to booking models, costs and what affects the algorithm. The last one of those was on the 24th of Feb 2017 in the very cool TSociety venue in Barcelona. HomeAway kindly invited Rentals United to present alongside top managers in the HomeAway group. Here’s the low down.

attracting-chinese-tourist

Attracting Chinese Tourists to your Vacation Rentals

We will let you in on the how, but firstly here’s the why; according to TUI’s research, Europe currently takes first place on the Chinese traveler’s list of preferred destinations and the US claims a strong 2nd place. The World Health Organisation anticipates that in 2020, a whole quarter of all travelers visiting Europe from Asia will come from China. At the same time, Airbnb says guests from China grew by 500% in 2016. And what kind of Chinese traveller uses Airbnb? “The average Chinese tourist is 30 years old and is using Airbnb to have a truly authentic, local experience”. Ready to give them that experience? Read our tips for attracting Chinese Tourists to your vacation rentals!

vacation rental marketing ebooks

Free Vacation Rental Marketing eBooks

Vacation rental marketing is probably the most stressful part of your job as an owner or manager. Luckily, lots of experts have approached the subject from various aspects and some of them have kindly produced free ebooks with their findings. We list the ones we found and can recommend (including some of our own ebooks, naturally!) where you will find everything from low season marketing ideas to getting more traffic to your own website or how to make better photos of your rentals. No more excuses, improve your vacation rental marketing today with these great ebooks and help us spread the world please – we’re united!!

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Best Vacation Rental Newsletters 2017

At Rentals United we’re always looking for reliable & inspiring news sources, and everyone is encouraged to share their favourite vacation rental newsletters with the rest of the team. So here are the absolute must-have newsletter subscriptions to be inspired and in-the-know. We also list example articles you should be reading now! To stay on top of your game, you got to learn how to play the game… Right? Hit subscribe!

54ways

54 + 1 ways to advertise vacation rentals

At Rentals United our speciality is helping you making more bookings while saving your time. 2016 was a very successful year for us: we now distribute more than 250,000 rentals and thousands of property managers and owners trust us worldwide. Why are we the BFF of so many? Because we give you 54 ways to advertise vacation rentals… and recently we added 1 more.

vacation rental ecosystem

The Vacation Rental Services Ecosystem

It would hardly be news to state that our vacation rental industry is booming and attracting many new players every year. What hasn’t been attempted until now however is to produce a map of how all the old and new services available to property managers and owners fit together. After spending a year researching service companies in the vacation rental industry and producing the very popular “Who’s Who of the vacation Rental World” we can confidently say that we came up with such a map. We hope you will find it useful in trying out new services to help you with both the management of vacation rentals and the guest experience.

last-minute-bookings

How to get Last Minute Vacation Rental Bookings & Be Ready

An incredible 44% of leisure travellers and 56% of business traveler in the USA book last minute. Moreover, 72% of mobile bookings on OTA sites or apps were made within one day of the stay. This trend will likely continue and is a great opportunity for hosts to bring in more additional bookings, especially in off-season. What is is that you should do in order to get the last-minute bookings and how can you make sure that you’re ready to receive guests at the last moment? Read on.