Marketing

vacation rental ecosystem

The Vacation Rental Services Ecosystem [Infographic]

It would hardly be news to state that our vacation rental industry is booming and attracting many new players every year. What hasn’t been attempted until now however is to produce a map of how all the old and new services available to property managers and owners fit together. After spending a year researching service companies in the vacation rental industry and producing the very popular “Who’s Who of the vacation Rental World” we can confidently say that we came up with such a map. We hope you will find it useful in trying out new services to help you with both the management of vacation rentals and the guest experience.

last-minute-bookings

How to get Last Minute Vacation Rental Bookings & Be Ready

An incredible 44% of leisure travellers and 56% of business traveler in the USA book last minute. Moreover, 72% of mobile bookings on OTA sites or apps were made within one day of the stay. This trend will likely continue and is a great opportunity for hosts to bring in more additional bookings, especially in off-season. What is is that you should do in order to get the last-minute bookings and how can you make sure that you’re ready to receive guests at the last moment? Read on.

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Social Media for Vacation Rentals: Best Examples

Are you using social media to promote your rentals? If not it’s something you ought to try: while it may or may not give you direct bookings, what a good social media strategy does for sure is give your brand extra credibility. Avoid auto-pilot posts at all costs and instead go for a mix of of useful, personal and fun. The brands we have selected in this article do a great job on a variety of social networks – check them out and get some inspiration.

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The 5 types of vacation rental guests and how to attract them

Do you actually have the stats on the types of guests you’ve welcomed this year? Like most vacation rental owners you’re probably attracting one to three types, and you do so by default, not because you actively targeted them. Learn from hotels, segment your guests and start marketing to your target audience. Here are the 5 types of vacation rental guests you could be attracting today.

vacation-rental-videos

Vacation Rental Videos: What Works and What Doesn’t

Many of us have attempted to make a vacation rental video but few of us have been happy with the result. Let’s face it: filming a house or an apartment makes for a rather boring movie. Or does it? We’ve analysed 4 Vacation Rental Videos found on youtube and came up with a definite list of Do’s and Don’ts for your next attempt 🙂

key-market-trends-vacation-rentals

Vacation Rentals: Key Market Trends [infographic]

The vacation rental market is booming. With the growing attraction for vacation rentals, the rapid growth of the online marketplace, and the evolving supply of vacation rentals, our market size is said to reach $169.7 Billion in 2019. What are the key market trends defining this growth? Here’s an infographic explaining them.

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How to create the perfect vacation rental page on Pinterest

One of the most popular social network of today, Pinterest especially attracts those interested in travel. Done well, a Pinterest page can drive considerable amount of traffic to your website. How? We have tips and a list of the 20 most effective Pinterest board headlines.

vacation-rental-choice

5 Reasons people choose NOT to stay in a Vacation Rental [Infographic]

Why do people choose NOT to stay in a Vacation Rental? A recent study came out listing the top 5 reasons. We’ve laid these out in a beautiful infographic with ideas on how you can convince travellers otherwise.

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How to make instagram work for your Vacation Rentals

This is the story of how a vacation rental owner grew the biggest instagram following on his island. When Thibault Masson started his vacation rental business in St Barts 1 year ago, he knew a thing or two about Twitter and Facebook. But when he got into Instagram, bookings started really coming in and in 1 year he grew his portfolio from 2 villas to 4 villas. Here are his tips on making Instragam work for you in your region.

branding-vacation-rentals

Branding your Vacation Rental Business – Practical Tips

Whether you manage 2 or 100 vacation rentals, a consistent brand experience across your properties, and from the enquiry to the check-out, is one way to increase referrals and repeat visitors. As our industry matures so must our standards, and branding is part of us growing up. It all starts with designing a logo that communicates what people really enjoy about our rentals and we have some tips on how to create one without breaking the bank. Yet we’re not going to leave it at that because a brand is not just a logo, so read on for practical tips on how to brand your vacation rental business.