In today’s competitive market, a strong Public Relations strategy could be the one asset that makes your vacation rental brand stand out. Rentals United asked THE vacation rental PR pro, Jessica Gillingham, many questions including: Can single owners can get press coverage? How should vacation rental professionals approach journalists? Read on for an enlightening article about Vacation Rental PR.
If you’re serious about standing out from your competition, getting traffic to your website, delighting your guests and encouraging repeat customers, one way to go: creating fresh relevant digital content. We give you the how, why and even a cheat-sheet in this article packed with useful information on content marketing for vacation rentals.
Not all sales channels are created equal, nor are all property managers. The whole premise of Rentals United is based on this notion which is why we continuously strive to make the relationship between these beautifully complicated entities as blissful as possible! Booking.com has properties in 212 countries and is available in over 40 languages. With 4.5 million bookings per week, if you’re not already advertising your properties on this platform, find out exactly how to get going NOW with this step by step guide!
Did you know that how your property is photographed has a major impact on the number of bookings you receive? It actually goes down to the nitty gritty details like the angles, lighting, the color of the sky, the number of props (or lack of), and color of your wall or bed linen. Actually, that’s just the beginning… but don’t panic! We asked not one, but TWO of the top experts in vacation rental photography, Tyann Marcink & Alan Egan, to share their best tips. From mistakes, to staging and angles, get ready for the most useful photography lesson you’ve ever had!
It can cost any business 5 to 10 times more to acquire a new customer than to retain an existing one. But you probably already know that. What you may not know is that 70% of people that stay in a Vacation Rental do not remember who they stayed with (we learned that at a Phocuswright presentation in Amsterdam recently). 70%? Wow! This is what we need to work on as industry today. We can start by learning from hotels and rejoice in the fact that unlike large hotel chains our loyalty programs can have less restrictions, more independence, and the liberty to be as creative as we want by offering unique rewards. Make your guests feel special and come back time and time again with the following tips.
A giant in the vacation rental industry, HomeAway has been making bold changes to the platform in 2016. The results in terms of profit have been incredible: HomeAway made more profit in the last quarter of 2016 as it did in the whole of 2015! With all these changes affecting the way PM and owners have historically worked with HomeAway, the company is often organising local workshops, helping shed the light on how the platform now works, from guest stats to booking models, costs and what affects the algorithm. The last one of those was on the 24th of Feb 2017 in the very cool TSociety venue in Barcelona. HomeAway kindly invited Rentals United to present alongside top managers in the HomeAway group. Here’s the low down.
We will let you in on the how, but firstly here’s the why; according to TUI’s research, Europe currently takes first place on the Chinese traveler’s list of preferred destinations and the US claims a strong 2nd place. The World Health Organisation anticipates that in 2020, a whole quarter of all travelers visiting Europe from Asia will come from China. At the same time, Airbnb says guests from China grew by 500% in 2016. And what kind of Chinese traveller uses Airbnb? “The average Chinese tourist is 30 years old and is using Airbnb to have a truly authentic, local experience”. Ready to give them that experience? Read our tips for attracting Chinese Tourists to your vacation rentals!
Vacation rental marketing is probably the most stressful part of your job as an owner or manager. Luckily, lots of experts have approached the subject from various aspects and some of them have kindly produced free ebooks with their findings. We list the ones we found and can recommend (including some of our own ebooks, naturally!) where you will find everything from low season marketing ideas to getting more traffic to your own website or how to make better photos of your rentals. No more excuses, improve your vacation rental marketing today with these great ebooks and help us spread the world please – we’re united!!
At Rentals United we’re always looking for reliable & inspiring news sources, and everyone is encouraged to share their favourite vacation rental newsletters with the rest of the team. So here are the absolute must-have newsletter subscriptions to be inspired and in-the-know. We also list example articles you should be reading now! To stay on top of your game, you got to learn how to play the game… Right? Hit subscribe!
At Rentals United our speciality is helping you making more bookings while saving your time. 2016 was a very successful year for us: we now distribute more than 250,000 rentals and thousands of property managers and owners trust us worldwide. Why are we the BFF of so many? Because we give you 54 ways to advertise vacation rentals… and recently we added 1 more.