Marketing

education-training-vacation-rentals

Top 6 Education & Training Sites for Vacation Rental Professionals

We’re often asked by vacation rental owners and managers where to get training & education in order to become more professional. So we went ahead and researched the top 5 resources out there that aim to provide you with the advice you’re looking for – whether it be operational or strategic. These are essential sites by true experts – make sure you subscribe to these Top 5 Education & Training Sites for Vacation Rental Professionals today!

maslow-vacation-rentals

Maslow applied to Vacation Rentals

Maslow’s hierarchy of needs theory stands out among the most well-known motivation theories and one of the most important theories in psychology. As indicated by Maslow, individuals have specific needs and they are driven by their desire to fulfill them. We looked at applying Maslow theory to Vacation Rentals. Check this infographic out detailing how you can improve your vacation rental marketing based on this important psychology theory.

vacation-rental-copywriting

Vacation Rental Copywriting: 6 Secrets by Guest Hook

What tone should you use when writing Vacation Rental descriptions? Should you change your copy depending on the listing site? We asked Guest Hook, a company specialised in professional copywriting and content marketing for vacation rentals, to share their best tips on Vacation Rental copywriting!

PR VACATION RENTALS

Vacation Rental PR – How to get press coverage

In today’s competitive market, a strong Public Relations strategy could be the one asset that makes your vacation rental brand stand out. Rentals United asked THE vacation rental PR pro, Jessica Gillingham, many questions including: Can single owners can get press coverage? How should vacation rental professionals approach journalists? Read on for an enlightening article about Vacation Rental PR.

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Content marketing for vacation rentals

If you’re serious about standing out from your competition, getting traffic to your website, delighting your guests and encouraging repeat customers, one way to go: creating fresh relevant digital content. We give you the how, why and even a cheat-sheet in this article packed with useful information on content marketing for vacation rentals.

how-to-advertise-booking-com

How to advertise on Booking.com – For Vacation Rentals

Not all sales channels are created equal, nor are all property managers. The whole premise of Rentals United is based on this notion which is why we continuously strive to make the relationship between these beautifully complicated entities as blissful as possible! Booking.com has properties in 212 countries and is available in over 40 languages. With 4.5 million bookings per week, if you’re not already advertising your properties on this platform, find out exactly how to get going NOW with this step by step guide!

vacation-rental-photography

7 Secret Vacation Rental Photography Tricks

Did you know that how your property is photographed has a major impact on the number of bookings you receive? It actually goes down to the nitty gritty details like the angles, lighting, the color of the sky, the number of props (or lack of), and color of your wall or bed linen. Actually, that’s just the beginning… but don’t panic! We asked not one, but TWO of the top experts in vacation rental photography, Tyann Marcink & Alan Egan, to share their best tips. From mistakes, to staging and angles, get ready for the most useful photography lesson you’ve ever had!

vacation-rental-loyalty-programs

Loyalty Programs for Vacation Rentals

It can cost any business 5 to 10 times more to acquire a new customer than to retain an existing one. But you probably already know that. What you may not know is that 70% of people that stay in a Vacation Rental do not remember who they stayed with (we learned that at a Phocuswright presentation in Amsterdam recently). 70%? Wow! This is what we need to work on as industry today. We can start by learning from hotels and rejoice in the fact that unlike large hotel chains our loyalty programs can have less restrictions, more independence, and the liberty to be as creative as we want by offering unique rewards. Make your guests feel special and come back time and time again with the following tips.

how-to-rank-high-on-homeaway

How to rank high on HomeAway in 2017

A giant in the vacation rental industry, HomeAway has been making bold changes to the platform in 2016. The results in terms of profit have been incredible: HomeAway made more profit in the last quarter of 2016 as it did in the whole of 2015! With all these changes affecting the way PM and owners have historically worked with HomeAway, the company is often organising local workshops, helping shed the light on how the platform now works, from guest stats to booking models, costs and what affects the algorithm. The last one of those was on the 24th of Feb 2017 in the very cool TSociety venue in Barcelona. HomeAway kindly invited Rentals United to present alongside top managers in the HomeAway group. Here’s the low down.

attracting-chinese-tourist

Attracting Chinese Tourists to your Vacation Rentals

We will let you in on the how, but firstly here’s the why; according to TUI’s research, Europe currently takes first place on the Chinese traveler’s list of preferred destinations and the US claims a strong 2nd place. The World Health Organisation anticipates that in 2020, a whole quarter of all travelers visiting Europe from Asia will come from China. At the same time, Airbnb says guests from China grew by 500% in 2016. And what kind of Chinese traveller uses Airbnb? “The average Chinese tourist is 30 years old and is using Airbnb to have a truly authentic, local experience”. Ready to give them that experience? Read our tips for attracting Chinese Tourists to your vacation rentals!