What are they?
A metasearch is a large platform that uses other search engines to produce its own results. Metasearch platforms bring together quotes from different listing websites and display them all in their own page. Instead of visiting multiple websites, customers visit just one and have a good and quick overview of everything related to a search.
Google is very interested in vacation rental inventory for their search results and has already taken serious steps with a beta program. This move by the tech giant is expected to change the way guests behave and disrupt the vacation rental industry.
Difference between Metasearches & OTAs?
OTAs list vacation rentals and sell them through their own website and network. An OTA has the possibility to offer customers special combinations when booking holiday homes, such as car rentals and airfares. For a metasearch, this isn’t the case. A metasearch will list properties but will redirect visitors to book directly by the service provider that can also be an OTA.
How to advertise on Vacation Rental Metasearches?
While Metasearches may already feature your properties via any of the booking platforms you’re on, you should also try and get your own property pages listed. A channel manager like Rentals United creates direct booking pages for your all listings and submits them on the metasearches (providing you agree to it!) meaning you’ll pay the metasearch commission instead of the OTA commission and you will be the merchant of record.
With a Rentals United Account you’ll have access to 3 Metasearches:
Kayak searches other sites to show travelers all the information they need to book the right holiday home, flight, hotel or car rental. They have a considerable portfolio of listing sites such as Momondo, Swoodoo, Cheapflights, Mundi and Checkfelix. Besides their portfolio, Kayak also offer a variety of tools and features such as Kayak Trips, price forecasts and the Kayak App. Their strongest market is the USA and they have an average of 34.1 million views per month.
How advertising on Kayak works with Rentals United:
Founded in 2014, Hometogo is a large search engine specifically dedicated to vacation rentals. On average they have 2,4 million views a month where people can search through the offers of 250 providers in over 200 countries. Using available filters guests are able to match the results to their exact requirements. They also like to inspire their customers by showing the Top 20 destinations booked by previous visitors.
How advertising on Hometogo works with Rentals United:
Tripping has over 10.000.000 properties available in 150 countries. Their portfolio includes channels such as HomeAway, VRBO, TripAdvisor and Booking.com, giving visitors a good variety of vacation rentals to book from. At the moment, Tripping.com is not able to connect new properties – it will be possible from August 2018.
How advertising on Tripping works with Rentals United:
What are they?
Wholesalers are platforms that distribute to various types of suppliers: travel operators, vacation rental providers, airlines, hotels, car hiring and OTAs etc, and sell their products to their own network, often with discounted pricing.
Difference from OTA’s
Most Wholesalers do not have their own website where they would list their inventory and are not able to cater for individual property managers or owners.
How to get listed?
Most Wholesalers work with technology providers like Rentals United, therefore in order to be listed you need to have an account with a channel manager. The wholesaler will distribute the properties to its network of travel agencies and tour operators that will thereon get them in front of future guests.
With a Rentals United Account you’ll have access to 2 Wholesalers:
Travel Compositor is wholesaler with over 180 suppliers including airlines, accommodation providers, hotel chains and transport services. You can get access to all of them in one session, while at the same time searching for the best price combinations. At the moment Travel Compositor is testing Travel C, an online booking system with a similar model to an OTA.
How advertising on TravelCompositor works with Rentals United:
Based in the USA, BTU Tour has a strong market position in the USA, Canada and the Caribbean, as well as an extensive network through Latin America – 3995 rentals are connected to this wholesaler nowadays. Through Rentals United all property information is synced, from prices and calendars to bookings and property content.
How advertising on BTU Tour works with Rentals United: